How to Tell if Your Homepage is Terrible
A great website is one that people visit, recommend, and share. Google uses factors such as bounce rate, the amount of direct traffic, number of likes and shares on social media, and the amount of time visitors stay on your homepage to determine whether it …
4 Important Steps for Localized Marketing
Tactical Steps for Localized Marketing Making a local connection can be a good way to capture your audience’s attention. But, how do you effectively adapt your content to local buyers and markets? Below are some tactical steps for localized marketing. 1. Segment customer groups into …
Improving Your Website’s On-Page SEO
On-page optimization is one of the most important aspects of ranking a page for any given keyword. …
How to Craft SEO-Friendly Content for a Local Business Website
A website with thin content will struggle to gain top rankings. It will likely lose potential customers to a competitor with more in-depth content – content that includes a variety of keywords and semantic keywords that therefore will rank higher on search engines. …
How to Build an Effective B2B Lead Generation Engine
A critical step in B2B lead generation is to identify the steps in your buyer’s journey and strategically create targeted lead gen campaigns at each stage of the journey. …
