Meet the Founder
MEET THE FOUNDER
Lindi Wheaton. The designer behind ThePixel.
Lindi Wheaton is an Iowa-based UI/UX and product designer with 18 years of experience across business websites, enterprise platforms, and mobile applications. As the founder of ThePixel, established in 2008, Lindi connects design strategy, usability, and website development to support business goals.
A BROADER DESIGN PERSPECTIVE
Enterprise experience. An independent business perspective.
Lindi’s career spans transportation, higher education, and co-op marketing, with design roles at CRST, Stamats, and Channel Fusion. Combined with running ThePixel since 2008, that experience brings an understanding of both complex organizations and the practical needs of independent businesses.
Transportation & Logistics
At CRST, Lindi designed digital experiences supporting dispatchers, brokers, and drivers, including operational platforms and mobile applications built around complex workflows.
Higher Education Websites
At Stamats, Lindi worked on higher education websites, with a focus on navigation, program information, and prospective student journeys.
Co-op Marketing & Business Portals
At Channel Fusion, Lindi worked on co-op marketing and business portals, organizing detailed information and multi-step processes into usable interfaces.
BUSINESS PERSPECTIVE & DESIGN LEADERSHIP
See the bigger picture. Recognize what moves a business forward.
Lindi brings the perspective of both a senior designer and a business owner. Experience across customer-facing websites and internal platforms helps connect the customer experience with the operational realities behind it.
Connect Design to Business Value
A website represents a business at a critical decision point. Lindi connects brand presentation, service information, and customer journeys to business priorities such as qualified inquiries, customer confidence, and clearer communication.
Understand Both Sides of the Experience
Work with dispatchers, drivers, brokers, students, and business users brings perspective on how digital decisions affect both customers and the teams serving them. That experience helps reveal needs that a visual review alone can miss.
Turn Complexity into Clarity
Enterprise platforms and information-heavy websites require judgment about what matters most. Lindi brings experience organizing complex services, content, and workflows into experiences people can understand and use.
Balance Ambition with Practical Priorities
Running ThePixel adds a business owner’s perspective to decisions about scope, budget, maintenance, and growth. Recommendations consider what an organization needs now and what it can realistically support over time.
Senior design experience. A business owner’s perspective.
Experience Across Organizations
Professional roles across enterprise operations, education, and marketing provide a broad view of stakeholder needs, customer expectations, and the challenges behind digital experiences.
Accountability as a Founder
Building and running ThePixel since 2008 brings firsthand experience with client relationships, project commitments, and the decisions involved in sustaining an independent business.
EXPLORE THEPIXEL
Get to know the work. See how we can work together.
Explore ThePixel’s website projects, learn more about the agency, or see what to expect from the project process.
Website Portfolio
Explore ThePixel’s website work and the businesses behind the projects.
Explore the Portfolio →Why ThePixel
See how experience, connected services, and purposeful design support your business.
Discover Why ThePixel →How We Work
Understand how conversations, planning, feedback, and milestones shape a project.
Explore Our Process →LET’S START A CONVERSATION
A stronger website starts with a conversation.
Discuss your business goals, website challenges, and next steps with ThePixel. Explore how Lindi’s design and technical experience can support your project.
