Website Evaluation Checklist

Website Evaluation Checklist

When was the last time you took an in depth look at your website to see how well it is performing?

Invest in your website success

Measure, evaluate and analyze your website

Our website evaluation is based on the three essential components of website success:

  1. Design: Is your site cosmetics top-notch?
  2. Content: Is your content attracting potential leads?
  3. Navigation: Does your site do what it’s suppose to do?

By honestly and thoughtfully evaluating your current website, this evaluation checklist will generate ideas for improving your results, and provide insight into best practices.

Website Evaluation Checklist Download

Grade Your Website

Website Scoring

0-30 Points

Looks like you have a weak web presence. You do have a website, which is a great first step, but it isn’t helping increase profit and enhance your ROI. Nowadays, people are turning to the internet first to find solutions to their problems. Your website has several jobs in this process. First, it needs to be able to be found. Second, it needs to have content that will convince the visitor that your company can solve their problem. All the while it needs to be reliable, functioning well, and easy to navigate. Maybe you’re not an internet scientist, but you don’t have to be. Analysis is one of the great friends to you on the Web. Use Google Analytics (a FREE tool) to monitor performance, identify trends, and learn more about your website. Try Google Analytics, cater your content to your audience, and look for deficiencies in your site’s layout, set up, or navigation. Then take this self-assessment again and see that improvement!

31-48 Points

You have a web presence, but you’re not using it to it’s fullest potential. Your website should be the center of your marketing campaign. If it’s not up to par, your marketing campaign is going to suffer. Not to worry though, identifying the problem is half of the battle. In addition to making sure your website is clean and easy to navigate, you will want to implement an inbound marketing strategy to go hand-in-hand with your website. You should think about adding and improving social media, adding or enhancing your blogging strategy, and monitoring your site’s performance on search engines as ways to improve your website and overall web presence. Don’t forget, quality content is king. You’re almost there! There many be some back-end work that needs to be done to improve the functionality of your site as well, but you’re on your way!

31-48 Points

Congratulations! You’re really mastering the whole website thing! There’s always room to improve though. You most likely already have a blog, but be sure to continue to add to it, ideally at least once a week. New, engaging, and relevant content will assuredly get your visitors talking and sharing it, driving more visitors to your site. Your website runs well and the look and feel are great too. Take a look at the inbound links your website has. Try to add more, and get your site out there for people to find. Similarly, look at the current SEO performance. Develop or reevaluate your keyword strategy so that your site ranks highly for relevant keywords and search inquiries. Of course, continue to monitor your site’s performance. Most importantly, don’t slack off while you’re ahead!

Invest in your website

Creating a Good Website Checklist

Domain names are the digital real estate of your company. What does this make your website? Your business’s front door step. This is what communicates the essence of what makes your company special. It is the finishing touches – the welcome mat and fresh flowers that welcome your customers home.

A website is one of the first places customers look at when they hear about your company. Customers rely on company websites to get their first glimpse on the product or service that is being offered.


They want to see professionalism, dedication to customers and feel your brand when they enter your site. It is crucial that your website is set up to be the perfect bridge between you and your customer. Your first step as a company should be to buy a domain that fits your company and your brand. Once you have the domain name you want, the next step is making it yours. Your domain name is there to help people find you online, once they have found you, what’s next? Well, you need to design your website to properly convey your brand to customers.

#1. Design the Website to your Brand

Your website is a reflection of your company and your brand. It should showcase both your product or service and your company as a whole. Successful websites present their brand, i.e. their vibe, look, feel of their company, but also keep it professional.

However, this does not mean plaster your logo and company name all over the site. Be professional and tasteful. Make your website visually appealing, with the colors of your brand or colors that are complimentary to your logo. Keep your site balanced with short, easy to read excerpts and break up writing with quality photographs. Keeping balance and spacing in mind makes your site easier to read for customers.

#2. Easy to Use

Think of your customers’ user experience. Nowadays people want accessible, quick, easy to read information right at their fingertips. The longer it takes for customers to find the information they want, the more likely it is for them to leave your site. Design your site so information is easy to find, and easy to read. Create obvious tabs and organize your site in a way that makes navigation extremely easy. By doing this you can maximize readership and minimize website standstills.

Common Web Design Usability Mistakes to Avoid

#3. Performance and Speed

What is worse than not being able to find information on a site? A site that is slow.

Build your website to common website standards and make sure you are regularly testing your site for speed and functionality issues. This includes mobile, tablet and desktop users. Mobile devices now account for nearly 2 of every 3 minutes spent online.

Additionally, 13% of adults access the internet via mobile only while 11% access the internet via desktop only.

The speed and performance of your site on both desktop and mobile phones could be the difference between a customer staying on your site or closing the tab.

Reduce Webpage Size and Increase Load Speed

#4. Keep Site Content Updated

Keep customers interested by keeping content fresh. A constant flow of interesting, new content will keep people returning to your site time and time again. It is important to be creative and original. Additionally, keep content relevant to what is going on in the world.

This will also help with SEO, or search engine optimization, strategy for your site.

#5. Call to Action

Ask your customer to get engaged! Although sometimes it is hard to add a call to action on each page of a site, try to incorporate a way for a customer to engage at least a few times. Ask them to join a mailing list, follow you on social media or invite them to a forum to ask questions. You could also provide internal links for more information or offer a signup for a free trial or consultation. By asking the customer to do something on your site, it gets them thinking and actively engaging in the content. Thus, making your site more memorable to them.

Using Call-to-Action
Small Business Website