Website Evaluation Checklist
It’s time to score your website evaluation results
Looks like you have a weak web presence. You do have a website, which is a great first step, but it isn’t helping increase profit and enhance your ROI. Nowadays, people are turning to the internet first to find solutions to their problems. Your website has several jobs in this process. First, it needs to be able to be found. Second, it needs to have content that will convince the visitor that your company can solve their problem. All the while it needs to be reliable, functioning well, and easy to navigate. Maybe you’re not an internet scientist, but you don’t have to be. Analysis is one of the great friends to you on the Web. Use Google Analytics (a FREE tool) to monitor performance, identify trends, and learn more about your website. Try Google Analytics, cater your content to your audience, and look for deficiencies in your site’s layout, set up, or navigation. Then take this self-assessment again and see that improvement!
You have a web presence, but you’re not using it to it’s fullest potential. Your website should be the center of your marketing campaign. If it’s not up to par, your marketing campaign is going to suffer. Not to worry though, identifying the problem is half of the battle. In addition to making sure your website is clean and easy to navigate, you will want to implement an inbound marketing strategy to go hand-in-hand with your website. You should think about adding and improving social media, adding or enhancing your blogging strategy, and monitoring your site’s performance on search engines as ways to improve your website and overall web presence. Don’t forget, quality content is king. You’re almost there! There many be some back-end work that needs to be done to improve the functionality of your site as well, but you’re on your way!
49 – 60 Points
Congratulations! You’re really mastering the whole website thing! There’s always room to improve though. You most likely already have a blog, but be sure to continue to add to it, ideally at least once a week. New, engaging, and relevant content will assuredly get your visitors talking and sharing it, driving more visitors to your site. Your website runs well and the look and feel are great too. Take a look at the inbound links your website has. Try to add more, and get your site out there for people to find. Similarly, look at the current SEO performance. Develop or reevaluate your keyword strategy so that your site ranks highly for relevant keywords and search inquiries. Of course, continue to monitor your site’s performance. Most importantly, don’t slack off while you’re ahead!