Creating a Customer Profile
A customer profile describes your prospective and current customers’ buying behaviors, demographics, interests, everyday activities, and pain points that influence their purchasing decisions. …
Key Website Analytics Tools for Business
Use the 20/80 rule so you can identify your top traffic sources and ensure that you are leveraging them to their maximum capacity. …
Landing Page A/B Testing
Regular testing ensures that your landing pages continue to generate the highest conversions and that marketing campaigns deliver the maximum return on investment. …
How-to Generate Content Ideas Using Analytics
Most marketers use their web analytics to determine the quality of their content and how their users behave on their site. But not many of them use it for planning their content. …
