Analytics 101 – Setting Up Proper Goals in Google Analytics
It’s important to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. …
How to Analyze Website Performance
The real test of how your website performs is whether or not you actively get new customers each month. The more new customers you get, the better your website is performing. …
Time for a Website Redesign??
Good web design isn’t something you can invest in once and be done. Every business website needs an update now and then, and yours might be due. …
How-to Use Google Search Console
Learn how-to setup and use Google Search Console for website metrics and performance tracking. …
The Benefits of SEO Aligned Efforts
Customers primarily use a search engine to first learn about your business. And if you aren’t visible when potential customers look for help or for reviews, you’re allowing other voices, …
Key Website Analytics Tools for Business
Use the 20/80 rule so you can identify your top traffic sources and ensure that you are leveraging them to their maximum capacity. …
How-to Set Long-Term Marketing Goals
Building a marketing plan helps your organization meet both marketing and business objectives. Understand your goals and then work to create a marketing plan filled with long-term marketing strategies. …
Speeding Up Your Website
Getting your site faster isn’t an easy task especially regarding Web Vitals. It can take a few weeks of testing over and over to find just the right balance for your site. In some cases, it can take months to overcome website speed issues. …
Measuring Your Website ROI
Does your website rank well? Is it well-optimized and fully functional based on your target markets, geographical region, brand, etc.? Favorite tools to measure your return on marketing investment—specifically your website. …
Creating a Customer Profile
A customer profile describes your prospective and current customers’ buying behaviors, demographics, interests, everyday activities, and pain points that influence their purchasing decisions. …
Landing Page A/B Testing
Regular testing ensures that your landing pages continue to generate the highest conversions and that marketing campaigns deliver the maximum return on investment. …
Ways to Improve Your Website with Analytics
If your traffic is trending downward, your competitors may be marketing more aggressively effectively than you. …
Learn About Your Website Visitors
Google Analytics is a huge program that can take some time to master. Key metrics include: The number of site visitors, bounce rate, page urls, etc. …
Improve Sales Performance
It’s time to be honest… when was the last time you took an in depth look at your website to see how well it is performing? …
9 Ways to Measure Twitter Audience & Succeed Online
Measuring change in follower count can only tell you so much. There are other ways to understand your Twitter audience and model your marketing strategy accordingly. …
Reasons Your Website Can Have a High Bounce Rate
A website bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site. …
How-to Generate Content Ideas Using Analytics
Most marketers use their web analytics to determine the quality of their content and how their users behave on their site. But not many of them use it for planning their content. …
