How Web Accessibility Best Practices Can Improve Website SEO
An accessible website means that your web page content and back-end design make it easy for anyone or anything (including Google search bots and assistive technologies) to crawl and understand the site. …
How-To Optimize Your Website for On-Page SEO
Everything you need to know and how-to optimize your website for on-page SEO. Achieve success and grow in the online world when master the on-page and off-page SEO techniques. …
15 Reasons Why Your Website Isn’t Getting You Leads
Whether the site is slow to load, or full of broken links, or confusing to navigate, lots of issues can send potential customers to your competition. …
What is Responsive Website Design and Why Does it Matter?
Beyond pleasing your visitors, responsive web design makes sense for improving SEO. Many search engines, including Google and Bing, will give preference to responsive websites. …
Why isn’t your SEO efforts producing ROI
Search engine optimization is a good investment for most companies revenue because when done correctly and well, it brings in a steady stream of leads that convert to clients. It works for you 24/7, whereas PPC advertising stops working the second you stop paying for …
What is a Website Design Strategy?
A website cannot stand by itself. It must be integrated into your business’s larger marketing approach. This includes thinking about social media, pay-per-click ads, search engine optimization, and calls to action simultaneously as you think about your website design. …
Leveraging Digital Marketing for Customer-Focused Insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. …
Combining Concepts and Keywords
Keywords will always remain useful ways for you to organize your content and tighten your focus within a particular product. And they’re still a valuable way to capture searchers looking for something very specific. …
Difference Between Direct and Organic Search Traffic
Gain insight from your web traffic – Organic and Direct Sources For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made …
Why You Should Invest in Inbound Marketing
Virtually every sales and marketing professional is familiar with the proven sales process concept of “the funnel.” At its very basic construct, the funnel is simply a visual tool into which sales prospects are “poured” to begin the journey from prospect to customer. Along the …
Website Accessibility Known as 508 Compliance
Strict governance around your website management is recommended to make sure your 508 compliance doesn’t get invalidated. Something simple like an alt tag would negate your 508 compliance. Even if your organization isn’t a federal agency, it doesn’t mean you’re completely safe. Some sites may …
How-to Conduct Your SEO Audit
The audit is like a periodic health check to ensure that the site is healthy and able to do what you expect it to do and that is attract visitors who can eventually be converted into paying customers. …
Grow Your Business with Email Marketing
Have you ever heard this remark, “Email is dead?” Marketing experts have repeatedly demonstrated that voices claiming the extinction of email marketing are wrong. Email marketing is in fact one of the most effective direct marketing channels, with the highest return on investment (ROI) compared …
Manage Multiple Marketing Channels
Maybe you’re among the more the 360 million people that have signed up for a LinkedIn personal profile page. And assuming you’ve leveraged the social platform to network with vendors, customers, and potential employees, you’ve probably realized how powerful it can be as a small …
Website Optimization Strategies
A website that’s optimized for both Google and your users will help drive traffic, create higher conversion rates, and increase sales. …
B2B Website Redesign
If a website redesign is in your future, or you’re even undergoing one right now, there are important things to remember and incorporate. …
Influencer Marketing Strategy: Mistakes You Need to Avoid
Don’t be put off by influencer marketing strategy mistakes. The truth is that influencer marketing holds great potential for many brands. If your current tactics aren’t performing, it may be time to embrace influencer marketing as a strategy. …
Top Webpages for Your Website
Keep in mind, these are not the ONLY three pages to include, but think of them as your “desert island” pages. If you could only pick three, these are the ones I’d recommend. …