A/B Split Website Testing
A/B testing allows you to see how one version of your content compares to another, so you can determine which performs better. …
Why Business Leaders Should Invest in Inbound Marketing
Inbound marketing enables salespeople to once again become trusted advisors, building relationships with prospects and customers to help ensure they make proper purchasing decisions. …
Creating a Successful SEO Strategy
SEO seems complicated at first, especially for beginners. However, there are a few things site owners can do now to take advantage of search engines. …
5 Reasons Your Small Business Needs a Modern Website
Your website is your calling card, and before you meet with new clients or customers you can bet that they’re going to look you up online – so what is it that they’re going to see? …
Keyword Research Strategy for Website SEO
Imagine that you optimize a product page for a broad keyword but your site gets visited by users who want very specific items that you do not offer. Such users would definitely be dissatisfied, leading to high bounce rates. …
SEO Tips That Will Improve Your Website Design
When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind. …
The Benefits of SEO Aligned Efforts
Customers primarily use a search engine to first learn about your business. And if you aren’t visible when potential customers look for help or for reviews, you’re allowing other voices, …
8 Indicators Your Website is Failing
A sloppy business website could spell doom for your venture. Your website is a digital storefront for your small business. …
When Should I Redesign My Website?
the “if it ain’t broke, don’t fix it” mentality does not apply to websites. The internet is constantly evolving and in order to be a leader in your industry, you must embrace constant change. …
How-to Set Long-Term Marketing Goals
Building a marketing plan helps your organization meet both marketing and business objectives. Understand your goals and then work to create a marketing plan filled with long-term marketing strategies. …
Signs Your SEO Strategy Isn’t Working
Warning: your current SEO strategy may be failing. That’s true even if you’re handling SEO yourself or your outsourcing it to an agency. Sometimes, business owners think that as long as they have an SEO strategy, then everything is fine. Customers will visit the site, …
Attract Customers Using Inbound Marketing
Your goal should be to convert your website visitors into sales and brand ambassadors. Inbound Marketing can help you accomplish just that through a well executed inbound program that gets you found by your target market. …
Remember Your Website?
A basic website audit will help you determine the status of your site and prompt you to priorities actions and set measurable targets for the short and long term. …
Is Simply Having a Website Enough?
Do you know the percentage of people that go your website before making any sort of contact with your storefront? 78%.* That’s a little more than three out of four. Ask yourself this: Is my website making a good first impression? …
Benefits of Using WordPress for B2C Websites
If you’re researching B2C websites, you’ve surely read about WordPress. It’s the platform we at ThePixel recommend to our clients (in fact, it’s the only CMS we use) and we’re far from the only agency to do so. …
Death by Website: 5 Website Design Mistakes to Avoid
A good website design will grow your business; a bad website design will kill it. It is definitely possible to create a website and then watch it suck revenue right out of your company. We wouldn’t like that to happen to you. …
How-to Optimize Your Website for Voice Search
Shape your SEO strategy as a whole, and you will see more organic traffic. Results expected to see an increase in sales, subscribers and engagement. …
Ways to Use Data Forecasting for SEO
SEO data forecasting is the practice of using data to predict and model future possible outcomes as a result of the efforts you choose—or do not choose—to invest in. As marketers, we’re often asked to quantify the results of our efforts and justify investments. …
Finding Keywords That Convert for Buyers Intent
With SEO and buying intent, it is never “set it and forget it.” It requires constant listening, research, and nimbleness. …
Calls to Action (CTAs) Tips That Increase Conversion Rates
A lack CTAs, which means they’re missing out on many phenomenal opportunities. Check out some tips for giving your CTAs the attention they deserve to prompt your audience into taking the action you desire. …
