Ways to Use Data Forecasting for SEO
SEO data forecasting is the practice of using data to predict and model future possible outcomes as a result of the efforts you choose—or do not choose—to invest in. As marketers, we’re often asked to quantify the results of our efforts and justify investments. …
How web accessibility best practices can improve website SEO
An accessible website means that your web page content and back-end design make it easy for anyone or anything (including Google search bots and assistive technologies) to crawl and understand the site. …
10 Landing Page Mistakes You Should Never Make
If you choose to create your own landing page(s) you will need to learn the basic principles of the landing page design. Just as importantly, you also have to know what not to do. …
4 Reasons You’re Not Getting Enough Website Traffic
Your website has all the bells and whistles and you’ve even made an investment in online advertising, so why are you attracting the wrong kind of traffic, or worse: no traffic at all? …