B2B Custom Web Design vs. Template Websites (Pros vs. Cons)
The first decision is whether to go with a custom B2B web design option or an off-the-shelf template website. It depends on your company’s resources and objectives. …
Tips to Help Your Business Succeed with Local SEO
If you’re a business with multiple physical store locations, it can be hard to know where to start your local SEO efforts. You want to make sure people know where you are and how to find you, but you don’t know how to keep everything …
How to Prepare for the Mobile-First Index Rollout
Once you have made the effort to update your website to a responsive version, it’s important to make sure that Google is able to see these changes. If your mobile site doesn’t match your desktop site or if you need to get mobile web optimization, …
Ways to Use Data Forecasting for SEO
SEO data forecasting is the practice of using data to predict and model future possible outcomes as a result of the efforts you choose—or do not choose—to invest in. As marketers, we’re often asked to quantify the results of our efforts and justify investments. …