What is So(Social) Lo(Local) Mo(Mobile) and Why is it important to Marketers?
Marketers who approach today’s SoMoLo consumer with a new mindset are delving into exciting territory with plenty of opportunity. …
How-to Design an Excellent Website Landing Page for Your Business
The most important part of a landing page is relevance. When your customers click a link to your landing page, they should be able to expect what they’ll find and find it easily once there. …
Creating a Positive Customer Experience
The way you think about customer experience has probably had a profound impact on how you look at your business as a whole. …
Geofencing Marketing
Many businesses have experience click-through rates on Geofencing campaigns that are as much as 70% higher than that of standard ads. …
Questions Your Website Homepage Must Answer
Make their first impression a great impression — turning more visits into; inquiries, sales, donations, appointments, contacts, connections, and relationships. …
5 Website Design Must Haves
Single page websites look incredible on every browsing device. Its simplicity also means it can be managed efficiently, and updates are often quickly achieved. …
How-to Optimize for Max SEO Value
You need to own your content strategy and understand the implications of optimizing your content for SEO benefits. Here is our concise, yet thorough guideline on optimizing content for maximum SEO value. …
What is SEO? Quick Guide to Search Engine Optimization
SEO Stands for Search Engine Optimization which is a component of Search Engine Marketing, Search Engine Optimization is essentially the practice of increasing the quality and quantity of visitors to a website through the Organic Search Results. …
Turn Organic Traffic into Quality Leads
Quality leads are like catnip for marketers. Being a potential customer of a product or a service, they are the lifeline of every business, which is why marketers tend to seek them out with almost religious devotion. …
SEO 101: What You Need to Know to Get Started
SEO stands for search engine optimization, and it refers to methods used to ensure your website and its content show up on search engine results pages (SERPs). …
Leveraging Digital Marketing for Customer-Focused Insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. …
Creating a Good Website Design Checklist
A good website is also dependent on good design. The best design is both visually appealing and strategically integrated into the website’s end goal. …
Why Business Leaders Should Invest in Inbound Marketing
Inbound marketing enables salespeople to once again become trusted advisors, building relationships with prospects and customers to help ensure they make proper purchasing decisions. …
Difference Between SEO and SEM
SEM and PPC are directly related meaning paid advertising on search engines. SEO means organic ranking in search engines. Before I get deeper into the difference between SEO and SEM I’m going to explain each. …
Boost Your Off-Page SEO Strategy
These are some of the easy ways to build massive traffic with off-page SEO. …
Metrics to Measure Your Marketing
Using metrics to determine marketing success is not only necessary to prove your ROI, but it’s also a valuable way to benchmark your performances and set attainable goals for the future. …
Attract Customers Using Inbound Marketing
Your goal should be to convert your website visitors into sales and brand ambassadors. Inbound Marketing can help you accomplish just that through a well executed inbound program that gets you found by your target market. …
What is the Process of Lead Generation?
Companies that pay attention to each of these steps, especially in the early planning stages, and devote the right resources and budget, tend to perform better than the competition. …
Run an A/B Split Test on Your Website
By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on the SERP) and identify the best combination. To put our plan into action, we went through these phases of every A/B …
Remember Your Website?
A basic website audit will help you determine the status of your site and prompt you to priorities actions and set measurable targets for the short and long term. …
