What is So(Social) Lo(Local) Mo(Mobile) and Why is it important to Marketers?
Marketers who approach today’s SoMoLo consumer with a new mindset are delving into exciting territory with plenty of opportunity. …
How to Analyze Your Website Using Free Tools
Website Analysis Tools for Improving SEO, UX, and Performance Understanding how people interact with your website is essential for improving performance, user experience, and search visibility. Website analysis tools help you measure traffic, identify usability issues, uncover SEO opportunities, and track conversions. Below are some …
What is Conversion Rate Optimization (CRO)?
Conversion rate optimization (CRO) is the process of increasing the number of website visitors who take action. Conversion rate optimization is performed with a combination of website analytics and user feedback. …
Lead Generation Checklist
Lead generation is an important step in the marketing strategy of businesses. The concept in itself is easy to understand. The challenge lies in the execution of your lead generation strategies. …
