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User Experience

User experience design that captivates, converts, and delivers.

At least 94% of first impressions related to web design. Part of building a beautifully-designed site is delivering a positive user experience for your audience.

UX Design

UX solutions designed to shape and strengthen your product.

Today, brands are in fierce competition to remain relevant in their customers’ lives. Digital plays a huge part of that. Users expect their digital experiences to be continuous, constant, customized, and omni-channel. The key to success is to deliver a consistent experience before, during and after product or service launches. That requires fully understanding users and this User experience design, also known as UX design, helps businesses make products more functional and more rewarding for end users.

Visual UI Design

Visual UI Design

Everything about the user interface, including interactions and functionality. Visual design focuses specifically on the visual presentation and aesthetics of the visible UI.

User Needs Analysis

User Needs Analysis

Website analytics reveal important information about click paths, target demographics, device preferences, and core browsers and technology.

Information Architecture

Information Architecture

Your information architecture, personas, user flows, interface design, and a variety of other aspects of the user experience.

Virtual Collaboration

Usability Testing
& Validation

Identifies the problems to be explored and solved after collecting evidence and determining what to do next.

Customer Journey

The customer journey map consists of three main zones:

Zone A – Assigning the persona, its goals, and the scenario that the persona follows

Zone B – Interaction zone, where we define the main steps within the scenario, emotions that the persona feels, as well as thoughts, feelings, pain points, likes, and dislikes.

Zone C – Ideas and insights zone, where we bring together all the ideas and suggestions that help us improve user interaction with our product.

The latter includes various environments where the user interacts with the product. The level of complexity and details, as well as the length of the user journey, can be managed.

customer-journey

Frequently asked questions for anyone looking for user experience product design

What exactly is UX Design?
User experience (UX) design is an umbrella term representing the entire process of creating products and services that provide intuitive and delightful experience to their users. People widely use terms like “ux/ui design” or “usability design” to represent user experience design. However User Interface (UI) design and usability design are subsets of UX design. Even though there is user experience in everything that we use in our everyday lives (like a door, coffee mug or TV remote), off late the term UX design has been mainly associated with digital/technology products. The objective of user experience designing is not just creating products that are usable but also engaging, efficient and fun to use.
How good User Experience can help businesses?
For any business that delivers its service or product through an app or website, UX design is as critical as sales, branding or marketing. Because good UX design directly improves the bottom line. Even if it is a bank with brick and mortar branches all across the country, their app would be the most important channel in which customers interact with the business, making UX a critical factor influencing customer happiness and revenue. It is found that “every dollar invested in UX brings $100 in return”. This is an average figure, but it’s a ROI of an impressive 9,900%. This stunning return is due to increased conversion rate, increased customer retention, lower customer acquisition cost, lower support costs and improved trust and increased market share.
What is the timeline for a UX design project?
All the factors influencing the cost (scope, complexity, platforms, budget, client feedback) will also affect the delivery timeline of a UX design project. A typical UX design project could go anywhere between 2-3 months to 6 months for a small-medium sized project. Bigger projects could take more than 6 months to 1 year depending on the scope and complexity.
What are the inputs and data the client needs to provide?
Usually we kick start every project with a detailed brainstorming session with all the stakeholders from the client side. These are the details/data we require before the start of every project.
1. Business/organizational goals
2. Target audience details
3. Product goals
4. Expected outcomes and KPIs of the project
5. Technical specifications
6. Market research data, if any
7. Previous user experience audit results if any
8. User analytics data, if any
9. Business reports
Do you provide support to the application after product launch?
We shall extend our support according to the client’s requirements. After ‘User Acceptance Testing (UAT), we shall be providing support for the next 3 months. If the client has opted for an Annual Support Contract (ASC) with us, we are entitled to provide our services at any time during the period of contract.
How much will typical UX design project cost?
There are multiple factors influencing the cost of a UX design project. The factors include scope and scale of the project, nature of the project (starting from scratch, revamping existing design), platforms (mobile, web, TV, kiosk), technology involved, and design services included (user research, interviews, testing) and delivery deadline to name a few. It’s difficult to provide a number upfront without understanding the requirements and full scope of the project. We usually charge $75 per hour based on the complexity and size of the project. Our typical UX projects range anywhere between $8,000 to $15,000 and could go well above $20,000 depending on the scope

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About ThePixel

We’re experts at firing up brands with smart, creative, research-based communications ideas. We are a full-service agency offering brand development, creative development, web and interactive development, public relations, media services and research. Located in Cedar Rapids, IA we leverage technology with your business.

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