User Experience

User Experience
Experience design services help you minimize many issues and eliminate inconsistencies in your final product, improve the way users interact with it, and increase user satisfaction with your product’s functionality. User experience design services solve problems related to the time, capacity, and cost of designing a product as well as the product’s usability, utility, and desirability.

Visual UI Design
Everything about the user interface, including interactions and functionality. Visual design focuses specifically on the visual presentation and aesthetics of the visible UI.

User Needs Analysis
Website analytics reveal important information about click paths, target demographics, device preferences, and core browsers and technology.

Information Architecture
Your information architecture, personas, user flows, interface design, and a variety of other aspects of the user experience.

Usability Testing & Validation
Identifies the problems to be explored and solved after collecting evidence and determining what to do next.
Usability Testing
Usability has a tremendous impact on user experience (UX). Poor usability means a bad UX. And a bad UX means millions of dollars you can potentially lose. This is true for digital and physical products and systems including websites, mobile apps, ticket machines, POS system design.

In a nutshell, good usability is a marriage of multiple factors: intuitive design, ease of learning, efficiency of use, memorability, error frequency, error severity, and user satisfaction.
By implementing a usability testing process throughout your project, you will gain some distinct advantages. At the prototype stage, for instance, you will be able to identify and fix problems that could cause harm to a working product. If it’s an existing product, you will develop a clear vision of how to tweak it in order to meet your aims for it.
Experience design as a complete service to build your product
Today, brands are in fierce competition to remain relevant in their customers’ lives. Digital plays a huge part of that. Users expect their digital experiences to be continuous, constant, customized, and omni-channel. The key to success is to deliver a consistent experience before, during and after product or service launches. That requires fully understanding users and this continuous cycle of user engagement. Businesses that effectively do this can create a meaningful competitive advantage, and drive dramatic improvements in business performance.
User experience design, also known as UX design, helps businesses make products more functional and more rewarding for end users.
Discovery and workshops
Start creating your product as smooth as possible with initial onboarding, workshops to transfer product knowledge, user and market research to discover and analyze key problems and find optimal solutions for future design strategy.
Product audit
Perform a comprehensive audit of the existing product to get clear view on its strong and weak points from every angle and finalize accurate and individual recommendations to enhance product functionality, design, and business performance.
Solution design
After elaboration on findings received from discovery, workshops, and product audit, we start iteratively working on the prototypes, UI design, and solution implementation while validating the most critical steps under expert supervision.
UX Journey
A user journey (or user journey map) is a visual trip of the user across the solution. The user journey considers not only the steps that a user takes but also their feelings, pain points, and moments of delight. It’s a visualization of an individual’s relationship with a product over time and across different channels.
Channels are methods of communication or service delivery, such as the website or physical store. The user can have an excellent user experience in one channel (i.e. on a website when they purchase an item) but a terrible experience in another (i.e. in a physical store where they try to return the item). When we collect information about channels, it helps us to uncover gaps in the user experience.


Customer Journey
The customer journey map consists of three main zones:
Zone A – Assigning the persona, its goals, and the scenario that the persona follows
Zone B – Interaction zone, where we define the main steps within the scenario, emotions that the persona feels, as well as thoughts, feelings, pain points, likes, and dislikes.
Zone C – Ideas and insights zone, where we bring together all the ideas and suggestions that help us improve user interaction with our product.
The latter includes various environments where the user interacts with the product. The level of complexity and details, as well as the length of the user journey, can be managed.
Frequently Asked Questions
What exactly is UX Design?
How good User Experience can help businesses?
What is the timeline for a UX design project?
What are the inputs and data the client needs to provide?
1. Business/organizational goals
2. Target audience details
3. Product goals
4. Expected outcomes and KPIs of the project
5. Technical specifications
6. Market research data, if any
7. Previous user experience audit results if any
8. User analytics data, if any
9. Business reports