Experience design as a complete service to build your product
Today, brands are in fierce competition to remain relevant in their customers’ lives. Digital plays a huge part of that. Users expect their digital experiences to be continuous, constant, customized, and omni-channel. The key to success is to deliver a consistent experience before, during and after product or service launches. That requires fully understanding users and this continuous cycle of user engagement. Businesses that effectively do this can create a meaningful competitive advantage, and drive dramatic improvements in business performance.
User experience design, also known as UX design, helps businesses make products more functional and more rewarding for end users.
Discovery and workshops
Start creating your product as smooth as possible with initial onboarding, workshops to transfer product knowledge, user and market research to discover and analyze key problems and find optimal solutions for future design strategy.
Perform a comprehensive audit of the existing product to get clear view on its strong and weak points from every angle and finalize accurate and individual recommendations to enhance product functionality, design, and business performance.
After elaboration on findings received from discovery, workshops, and product audit, we start iteratively working on the prototypes, UI design, and solution implementation while validating the most critical steps under expert supervision.
A user journey (or user journey map) is a visual trip of the user across the solution. The user journey considers not only the steps that a user takes but also their feelings, pain points, and moments of delight. It’s a visualization of an individual’s relationship with a product over time and across different channels.
Channels are methods of communication or service delivery, such as the website or physical store. The user can have an excellent user experience in one channel (i.e. on a website when they purchase an item) but a terrible experience in another (i.e. in a physical store where they try to return the item). When we collect information about channels, it helps us to uncover gaps in the user experience.
The customer journey map consists of three main zones:
Zone A – Assigning the persona, its goals, and the scenario that the persona follows
Zone B – Interaction zone, where we define the main steps within the scenario, emotions that the persona feels, as well as thoughts, feelings, pain points, likes, and dislikes.
Zone C – Ideas and insights zone, where we bring together all the ideas and suggestions that help us improve user interaction with our product.
The latter includes various environments where the user interacts with the product. The level of complexity and details, as well as the length of the user journey, can be managed.