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Social Media Channels

Are you unsure of how to communicate on a particular social network? Social communication can be easily explained through donuts.

Social Media Channels

Social Media Explained
Online Marketing / Social Media Marketing

Know your platforms and audience.

Social Media Channels Explained and How-To Using Different Platforms

In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and pasted into Facebook. Can you use the same content subject matter? Yes, but make sure that the content you post reflects each social channel’s style of communication. Are you unsure of how to communicate on a particular social network? Social communication can be easily explained through donuts.  Below we explain the popular social media channels and how users communicate differently on each social channel.

Facebook

I’m eating a tasty #donut

  • Facebook is a great network to share  opinions and feelings.
  • You can be more descriptive and longer-winded on Facebook.
  • Users on Facebook are more open to reading and digesting content so you don’t have to be as paranoid about the length of your posts.
Facebook Social Media Stats

Twitter

“I’m eating a #donut”

  • Short and sweet is the best policy for content posted on Twitter. Always be “matter of fact” and “to the point” because most users are on Twitter for updates and news.
  • Try and keep your tweets down to 120-130 characters because Twitter users expect quick and digestible content.
  • Creating content for Twitter can be compared to crafting headlines for a blog.
  • Twitter users appreciate witty tweets, but make sure you are still incorporating your brand message.
  • Take advantage of trending hashtags to add to the #conversation.
Twitter Social Media Stats

Instagram

Here’s a photo of my donut

  • Instagram allows anyone to be a photographer – including YOUR BRAND – with easy to use filters and photo edits.
  • Instagram is a platform where users share their experience through photography.
Instagram Social Media Stats

YouTube

I’m watching donut videos

  • A video-sharing website
  • Share live footage of what you or your brand is doing
YouTube Social Media Stats

LinkedIn

My skills include donut eating

  • Business-oriented social networking service.
  • LinkedIn caters to professionals so make sure to adapt your posts and profile accordingly.
  • Expect a more sophisticated audience.
LinkedIn-Social-Media-Stats

Snapchat

Short video with my donut

  • A video-sharing website
  • Share live footage of what you or your brand is doing
SnapChat Social Media Stats

Reddit

Discuss our love for donuts

  • A video-sharing website
  • Share live footage of what you or your brand is doing
Reddit Social Media Stats

TikTok

I dance & sing with my donut

  • A video-sharing website
  • Share live footage of what you or your brand is doing
TikTok Social Media Stats

WhatsApp

I dance & sing with my donut

  • A video-sharing website
  • Share live footage of what you or your brand is doing
WhatsApp Social Media Stats
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