Creating a Customer Profile
A customer profile describes your prospective and current customers’ buying behaviors, demographics, interests, everyday activities, and pain points that influence their purchasing decisions. …
How-to Set Long-Term Marketing Goals
Understand your goals and then work to create a marketing plan filled with long-term marketing strategies. …
Key Website Analytics Tools for Business
Use the 20/80 rule so you can identify your top traffic sources and ensure that you are leveraging them to their maximum capacity. …
Landing Page A/B Testing
Regular testing ensures that your landing pages continue to generate the highest conversions and that marketing campaigns deliver the maximum return on investment. …
How-to Generate Content Ideas Using Analytics
Most marketers use their web analytics to determine the quality of their content and how their users behave on their site. But not many of them use it for planning their content. …
Ways to Improve Your Website with Analytics
If your traffic is trending downward, your competitors may be marketing more aggressively effectively than you. …
Time for a Website Redesign??
Good web design isn’t something you can invest in once and be done. Every business website needs an update now and then, and yours might be due. …
