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Improving Your Website’s On-Page SEO

Home > Blog > Search Engine Optimization > Improving Your Website’s On-Page SEO

Create a competitive edge with stronger on-page SEO

If you’re wondering what you can do to make your site jump a little closer to the first page of results read on for a myriad of simple tactics you can employ to enhance your on-page SEO.

On-page optimization is one of the most important aspects of ranking a page for any given keyword. You can break down communication barriers using on-page optimization tactics and send stronger signals to search engines about what your page is about.

If you’ve been paying attention, stuffing your content full of keywords isn’t exactly the best way to get your site noticed.

In fact, it could be argued that keyword density is somewhat obsolete. It’s true, the strategic placement of keywords contributes to optimization, but there is no magic ratio that has been proven to lift your ranking.

There are, however, over 200 other ranking factors to consider. Many of these factors can be accounted for by enhancing your on-page SEO.

Search engines are processing an enormous amount of data in their ranking algorithm. Artificial Intelligence is becoming more aware of what users want and better at determining what content will satisfy user intent. Google updates like BERT are indications of an increasingly more complex and savvy search engine.

All this being said, you don’t have to resort to tricks and secret hacks to get your site ranked on Google, but you do have a lot of information to feed the search engine that will help your chances of getting ranked.

On-page SEO isn’t just limited to keywords, but to the relevance and quality of content as well as its technical performance.

40 Ways to Improve Your On-Page SEO

#1. Title Optimization

Include your keywords near the beginning of your title.
Keep the length of the title under 60 characters.
Wrap your title in H1 tag.
Use accurate, descriptive and creative titles.

#2. Optimize Your URL

Use your keyword in the URL.
Give users a sense of what your page is about by reading your URL.
Limit the URL to five words to maximize the potency of your keyword description.
Limit the URL to 90 characters.

#3. Use Descriptive Subtitles

Use subtitles to segment your content.
Use title tags (h2-h6) to signal the level of importance of each heading.
Create scannable content.
Include keywords and synonyms.

#4. Write Keyword Rich Content

Use your keyword in the first paragraph.
Include keyword at least several times.
Avoid keyword stuffing.
Satisfy the user’s intent (search intent) to make your page the last destination of their query.

#5. Image Optimization

Use keyword-rich descriptions in the image alt tag.
Include your keyword in the file name.
Fill out captions.
Use a descriptive title.

#6. Incorporate Schema

Implement schema to make your page eligible for rich snippets.
Use a schema generator to better describe what your page is about with the proper code.

#7. Meta Description

Write keyword-rich meta descriptions.
Entice the user to click on your page with accurate and creative descriptions.
Limit your description to 160 characters.

#8. Inbound & Outbound Links

Use descriptive anchor text that links from internal pages and external sites.
Avoid the overuse of keyword-optimized anchor text.
Link out to pages that enhance the user’s understanding of a particular topic.

#9. Page Speed

Keep page load time to under 3 seconds.
Keep your images compressed when saving.
Reduce the number of HTML requests in your header.
Inline JavaScript (JS) and CSS.
Use plugins and CDN’s to maintain an accountable load time.

#10. Proper Use of Redirections

Whenever deleting or merging content use a 301 redirect.
Avoid using 302 redirects and redirect chains.
Your redirects should take a user from one URL directly to a new page.

#11. Repair Broken Links

Identify and repair outbound broken links with routine audits.
Use 301 redirects to repair inbound links.
Customize your 404 error page.

#12. Accessible to Search Engines

Your page can be accessed in less than 4 clicks from anywhere on the site.
Your page is able to be indexed by search engines.
Robots.txt file allows content to be crawled.

#13. Responsive & Made for Mobile

Adequate size and space between buttons.
Easy to read text size and font.
Limit paragraphs to 3 sentences.
Same functionality on different screen sizes.

#14. High-Quality & Shareable

Provide unique value to compel users to share your content.
Use images, video, audio and interactive media.
Content is easy to read and understand.
Use social sharing icons for easy sharing.

Hire ThePixel to build your next website!

ThePixel is a full-service website design and development agency located in Cedar Rapids, IA specializes in website design, website development, content management system (CMS), social media marketing, mobile apps, managed cloud hosting, website maintenance and other online web services. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their ideal website. Hire ThePixel to build your next website!

Complete our request for proposal form and receive an email with a detailed proposal outlining your next web project, cost break down, design and development process. You may also call us at 563.543.6433 to speak to a website consultant, and see how we can help take your business to the next level.