Why is the Bounce Rate so High on Your Landing Page?
A landing page is the page on your site which people land on when they click on one of your paid ads – be they search ads, display ads, social ads, or others. …
Measuring Your Website ROI
Does your website rank well? Is it well-optimized and fully functional based on your target markets, geographical region, brand, etc.? Favorite tools to measure your return on marketing investment—specifically your website. …
SEO Trends to Boost Your Website Traffic
At the start of every year, an influx of new tips and tricks for search engine optimization fill digital marketing feeds with predictions for the coming months. Over the last few years, Google has recently rolled out a number of updates that will continue to …
Reasons Why You Need A Small Business Website
If the first impression – the curb appeal – isn’t there, visitors may never go further than the quick ‘drive by’. One look is all they may need to decide they don’t want to see more. …
Areas of Improvement for Your Website
At the end of the day, improving your website’s functionality is all about making your website an easier, more pleasurable experience for your visitors. You’re laying out the welcome mat. In the hundreds of websites I’ve designed and built, I’ve learned that there’s only a …
