Key Website Analytics Tools for Business
Use the 20/80 rule so you can identify your top traffic sources and ensure that you are leveraging them to their maximum capacity. …
Remember Your Website?
A basic website audit will help you determine the status of your site and prompt you to priorities actions and set measurable targets for the short and long term. …
The Psychology of Web Design
The initial decisions made online are based on emotion and the subconscious. Users will make a judgment about your website before they read a word of text. Your website is still your marketing hub. Don’t skimp on design because it’s the first impression your organization …
3 Simple Fixes to Improve Website Conversion Rates
You already have a website. It’s a few years old and conversions are not where you would like them to be, but you can’t quite justify a full-scale redesign. A comprehensive marketing strategy goes a long way to ensure that your website is your most …
SEO Strategy for Small Business
In order to measure the ROI of your SEO efforts, you will need to track the marketing source that brought the visitors to your site. …
