How Clear Calls to Action Improve Website User Experience
How Clear Calls to Action Improve Website User Experience Clear terminology and intuitive calls to action are often overlooked parts of website user experience. Consistent wording helps visitors navigate your website, find key information, and understand what to do next. Unclear labels or competing instructions …
What is So(Social) Lo(Local) Mo(Mobile) and Why is it important to Marketers?
Marketers who approach today’s SoMoLo consumer with a new mindset are delving into exciting territory with plenty of opportunity. …
What is Conversion Rate Optimization (CRO)?
Conversion rate optimization (CRO) is the process of increasing the number of website visitors who take action. Conversion rate optimization is performed with a combination of website analytics and user feedback. …
Integrated Marketing Plan – 4 Ways To Use Social Media
Social media has gained major ground in the marketing world in recent years, becoming a vital communication channel, and a valuable source of customer intel and data. …
What is SMART? How it Impacts Your SEO and Website Ranking?
A useful way to approach goal setting is to create SMART goals. SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-Specific. …
