Setting business goals for a website redesign
If you’ve successfully made the case for a website redesign, now there are a million things you could do to get it up to date. So where do you start? How do you act based on what is most important to your business or institution? …
Key Metrics to Track for B2B Marketing
Five metrics that you should be tracking to ensure your website and B2B marketing campaigns are performing to their full potential. …
Successfully manage your local SEO
Decide what consumers specific to your locale will be searching for and include it on your site, meta description, and social media accounts. Optimizing your content will attract more customers and bring in more revenue, all with a little effort. …
Difference Between UI and UX
UX design encompasses the overall feel of the experience, while UI design is all about how the product’s interfaces look and function. A UX designer will map out a customer journey and a UI designer will make the journey happen. Typically, a UI designer will …
SEO or PPC – Which Provides Better Value?
While SEO is cheaper in the long-term, it does take some time to start seeing great results. If you’re looking to see results straight away, invest in a PPC strategy while you are building up your SEO strategy. …
