Why You Should Invest in Inbound Marketing
Virtually every sales and marketing professional is familiar with the proven sales process concept of “the funnel.” At its very basic construct, the funnel is simply a visual tool into which sales prospects are “poured” to begin the journey from prospect to customer. Along the …
Lead Conversion Tips to Increase Sales
Below are seven conversion optimization tips you can implement to increase sales from inbound lead calls: 1. Create great landing pages Use call tracking software to get the data you need to tweak your landing pages for better conversions. For example, implement call tracking numbers …
Manage Multiple Marketing Channels
Maybe you’re among the more the 360 million people that have signed up for a LinkedIn personal profile page. And assuming you’ve leveraged the social platform to network with vendors, customers, and potential employees, you’ve probably realized how powerful it can be as a small …
Website Optimization Strategies
A website that’s optimized for both Google and your users will help drive traffic, create higher conversion rates, and increase sales. …
Why Every Business Needs a Social Media Business Audit
Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. That’s why you need a social media audit before you put together that next social marketing campaign. …
