Geofencing Marketing
February 10, 2021 by ThePixel in category Online Marketing tagged as Online Marketing
Many businesses have experience click-through rates on Geofencing campaigns that are as much as 70% higher than that of standard ads. Geofencing marketing is location-based ads where a user’s location is recorded via the internet, and advertisements are only shown to people in a specific location target. Marketing professionals use geofencing to pinpoint specific advertisements [...]
0 3 Read moreHow-to Improve your Website SEO
January 8, 2021 by ThePixel in category Digital Marketing, Inbound Marketing, Web Design tagged as Online Marketing, website design
Fixing your bounce rate is a huge important step to improving your conversion rates. What makes improving bounce rates so important? The success of your business depends on engaging your customers – and that can’t happen if they leave immediately after arriving. Bounce rates are perhaps the most important (and most dreaded) metric in ecommerce. [...]
0 2 Read moreTips For Your Website During COVID
August 22, 2020 by ThePixel in category Business, Digital Marketing, Lead Generation, Web Design tagged as Online Marketing, website design, website maintenance
Website tips to use during COVID Since in-person meetings and trade shows are canceled until who knows when, your B2B website has become your most important sales asset (next to your people, of course). If you’ve neglected your B2B website or need a quick website makeover in response to COVID-19, I've got just the thing! [...]
0 1 Read moreAnalytics 101 – Setting Up Proper Goals in Google Analytics
August 20, 2020 by ThePixel in category Online Marketing, Search Engine Optimization tagged as Online Marketing
To make sure your business is on the right track toward growth It’s important to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. Thanks to Google Analytics, it’s fairly easy to set and track goal [...]
0 3 Read moreThe Benefits of SEO Aligned Efforts
August 17, 2020 by ThePixel in category Online Marketing, Search Engine Optimization tagged as Online Marketing, Search Engine Optimization, SEO
Use SEO to align your efforts and reap the benefits Did you arrive here from Google to learn more about how SEO can improve customer service? So, too, do your customers primarily use a search engine to first learn about your business. And if you aren’t visible when potential customers look for help or for [...]
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