What is the Marketing Funnel?
Nurturing leads through inbound sales strategy pays off. Nurtured leads yield, on average, a 20 percent increase in sales opportunities. …
Steps to a Powerful Digital Marketing Strategy
The 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line. According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital …
Reasons Why You Need A Small Business Website
If the first impression – the curb appeal – isn’t there, visitors may never go further than the quick ‘drive by’. One look is all they may need to decide they don’t want to see more. …
Signs Your Digital Marketing Strategy Isn’t Working
A digital B2B marketing strategy should be set, analyzed, evaluated on an ongoing basis. Your customer needs and wants change, particularly as the demographics of your audience changes. …
Yes, Your Website Design Has a Shelf Life
Your company's website is working while the rest of your workforce has gone home or to happy hour. Chances are if you’ve recently gone through the website design process you’re hoping that you won’t ever have to do it again. …
