Inbound Marketing is about using all digital channels to generate new customers

Inbound marketing in a nutshell encompasses publishing to blogs, social networking, video, ect. in order to create more online visibility. It has also often been referred to as “Pull Marketing” because you are pulling people into your sphere of influence by being findable and available for communication.

Social media marketing

In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and pasted into Facebook. Can you use the same content subject matter? Yes, but make sure that the content you post reflects each social channel’s style of communication.

Search engine optimization and pay per click

PPC marketing can help increase a companies visibility, even if it is already receiving first page placement. Essentially, a link to the companies website is seen twice on the first page; if a user clicks on the “organic” link, there is no cost for this increased visibility. Some inbound marketing companies will also help with search engine marketing campaigns, assisting with SEO and PPC campaigns, and helping you to track keywords.

Instagram Social Media Channels Explained

Choose inbound marketing channels

There are many different ways to promote your business online and attract valuable leads and subscribers, which can make the process intimidating to many just starting out on a marketing plan. Added to the mix is the fact that both social media and the state of search are in a state of flux due to the latest technologies and consumer behavior.

Social media marketing

In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and pasted into Facebook. Can you use the same content subject matter? Yes, but make sure that the content you post reflects each social channel’s style of communication.

Search engine optimization and pay per click

PPC marketing can help increase a companies visibility, even if it is already receiving first page placement. Essentially, a link to the companies website is seen twice on the first page; if a user clicks on the “organic” link, there is no cost for this increased visibility. Some inbound marketing companies will also help with search engine marketing campaigns, assisting with SEO and PPC campaigns, and helping you to track keywords.

Choose inbound marketing channels

There are many different ways to promote your business online and attract valuable leads and subscribers, which can make the process intimidating to many just starting out on a marketing plan. Added to the mix is the fact that both social media and the state of search are in a state of flux due to the latest technologies and consumer behavior.

We develop integrable strategies using automation to support sales and marketing activities.

Blending next-generation sales, marketing and communication technologies, helps us create unique solutions. Using valuable, gathered data that informs your growth strategies, we’re able to help create, activate and track your online campaigns and prove ROI.

Buyer Persona

To help you capture the right audience, inbound marketing agencies can analyze your target audience and conduct competitor analysis. This will help you build more customized marketing campaigns.

Reporting & Analytics

Through reports and insights, an agency can help you to understand which kinds of promotional content your audience responses to best. For instance, you can use analytical tools like Google Analytics to determine what kind of content generates the most revenue.

Creating Content

An inbound marketing firm will often help with the creation of content for all parts of your marketing funnel. They can create everything from forms and landing pages, to thank you pages, blog posts, e-books and videos.

Inbound Marketing is often referred to as “Lead Generation”

Lead generation is the process of attracting leads (your potential customers) into a contact management or marketing software system with the hope of nurturing them throughout the buying process to help convince them about your offerings and then convert them into a paying customer.

The strategies used to generate these contacts are put in place by your business to ensure that your leads are quality and worth nurturing for the future. Lead generation is all about building trust with your audience and educating them about your industry and offerings along the way

Your website must be designed to entice visitors to become leads

To do that, we include well-placed calls-to-action (or CTA) offering them high-value content. When a visitor clicks on the call-to-action, they get to a landing page. To get the valuable content they want, visitors complete the landing page form, providing their contact information and sometimes additional information about themselves, their company and their buying intentions. That’s how a website visitor becomes a lead.

It must provide the right experience for your buyers

Your website structure and navigation must make it easy for visitors to find what they are looking for. Your page content must be carefully crafted to provide the information visitors want.

Inbound Marketing Cost

Does your website past the test?

SEO is about pleasing both the users and the search engines. Run your website through our free grader to see where you stand and how you can improve.

Broken image links

Broken external links

Thin content with no value

Duplicate page content

Redirects to Broken URLs (404)

Missed Structured Data

Run Report

Grow your local SEO traffic

We develop a custom search engine optimization strategy for each individual client to help reach their goals and objectives on the web.

We understand that all website traffic is not created equal, so we’ll work with you (and check out your competitors) to ensure your SEO strategy is aligned with your long-term business goals… so you can reach the right kinds of people without having to rely on pay per click (PPC) marketing campaigns alone.

Building your business through the web starts with an effective website. With more than 80% of clicks happening on the first page of Google Search, a professional search engine marketing strategy is a must. That’s why we take an SEO-centric approach to every website we produce — from the design and development, to the site structure, and of course the content.

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