Inbound Marketing

Attract more customers with inbound marketing

Inbound marketing in a nutshell encompasses publishing to blogs, social networking, video, ect. in order to create more online visibility. It has also often been referred to as “Pull Marketing” because you are pulling people into your sphere of influence by being findable and available for communication.

social-media-marketing-channels

Social media marketing

In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and pasted into Facebook. Can you use the same content subject matter? Yes, but make sure that the content you post reflects each social channel’s style of communication.

Search Engine Optimization and Pay Per Click

Search engine optimization and pay per click

PPC marketing can help increase a companies visibility, even if it is already receiving first page placement. Essentially, a link to the companies website is seen twice on the first page; if a user clicks on the “organic” link, there is no cost for this increased visibility. Some inbound marketing companies will also help with search engine marketing campaigns, assisting with SEO and PPC campaigns, and helping you to track keywords.

Instagram Social Media Channels Explained

Choose inbound marketing channels

There are many different ways to promote your business online and attract valuable leads and subscribers, which can make the process intimidating to many just starting out on a marketing plan. Added to the mix is the fact that both social media and the state of search are in a state of flux due to the latest technologies and consumer behavior.

Know your target audience

Blending next-generation sales, marketing and communication technologies, helps us create unique solutions. Using valuable, gathered data that informs your growth strategies, we’re able to help create, activate and track your online campaigns and prove ROI.

creating-buyer-personas

Buyer Persona

To help you capture the right audience, inbound marketing agencies can analyze your target audience and conduct competitor analysis. This will help you build more customized marketing campaigns.
Website Reporting and Analytics

Reporting & Analytics

Through reports and insights, an agency can help you to understand which kinds of promotional content your audience responses to best. For instance, you can use analytical tools like Google Analytics to determine what kind of content generates the most revenue.
Creating Content for Website

Creating Content

An inbound marketing firm will often help with the creation of content for all parts of your marketing funnel. They can create everything from forms and landing pages, to thank you pages, blog posts, e-books and videos.

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