Difference Between Direct and Organic Search Traffic
Gain insight from your web traffic – Organic and Direct Sources For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made …
Website Accessibility Known as 508 Compliance
Strict governance around your website management is recommended to make sure your 508 compliance doesn’t get invalidated. Something simple like an alt tag would negate your 508 compliance. Even if your organization isn’t a federal agency, it doesn’t mean you’re completely safe. Some sites may …
How-to Conduct Your SEO Audit
The audit is like a periodic health check to ensure that the site is healthy and able to do what you expect it to do and that is attract visitors who can eventually be converted into paying customers. …
Lead Conversion Tips to Increase Sales
Below are seven conversion optimization tips you can implement to increase sales from inbound lead calls: 1. Create great landing pages Use call tracking software to get the data you need to tweak your landing pages for better conversions. For example, implement call tracking numbers …
Why Does UX in Web Design Matter?
UX is intertwined with marketing, sales, and design, and should not be overlooked because it is the foundation of a website that can deliver results for a business. From a business and marketing perspective, UX in web design is largely a discovery and implementation process …
