Data Quality and Online Marketing Success
Every successful marketer knows that good data makes successful marketing initiative. The three key areas where I’ve seen good data have a huge positive impact is Data Capture, Data Transfer, and Data Reporting. …
Is Simply Having a Website Enough?
Do you know the percentage of people that go your website before making any sort of contact with your storefront? 78%.* That’s a little more than three out of four. Ask yourself this: Is my website making a good first impression? …
3 Simple Fixes to Improve Website Conversion Rates
You already have a website. It’s a few years old and conversions are not where you would like them to be, but you can’t quite justify a full-scale redesign. A comprehensive marketing strategy goes a long way to ensure that your website is your most …
Benefits of Using WordPress for B2C Websites
If you’re researching B2C websites, you’ve surely read about WordPress. It’s the platform we at ThePixel recommend to our clients (in fact, it’s the only CMS we use) and we’re far from the only agency to do so. …
Death by Website: 5 Website Design Mistakes to Avoid
A good website design will grow your business; a bad website design will kill it. It is definitely possible to create a website and then watch it suck revenue right out of your company. We wouldn’t like that to happen to you. …
Website Security Matters More Than Ever
Be honest, do you think you are prepared to handle a hack if one happened today? If not, why are you waiting to act? …
SEO Strategy for Small Business
In order to measure the ROI of your SEO efforts, you will need to track the marketing source that brought the visitors to your site. …
Supercharge Your Content Marketing Strategy
How a great lead generation website will supercharge your content marketing strategy. Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. …
Reasons to Update Your Business Website
Website trends move fast. The starter website you built a few years back may now appear unprofessional by today’s standards. …
How-to Optimize Your Website for Voice Search
Shape your SEO strategy as a whole, and you will see more organic traffic. Results expected to see an increase in sales, subscribers and engagement. …
What Google’s Latest Algorithm Update Means For Your Content Marketing
If a site doesn’t have a mobile-friendly version, the desktop site will still be crawled, but this could negatively impact search engine rankings. …
Making Your Website ADA-Compliant
Business owners who do not comply with ADA standards regarding websites can expect to come into trouble as lawsuits are on the rise with various organizations that will come after you to force compliance. …
Why Small Business Needs a Website
The importance of a professional website is of high value to established businesses but even more so to small businesses that are searching for ways to increase their online visibility. …
13 Point Checklist for the Perfect Website Redesign
Before you rush out and give a designer the keys to your site, take steps to ensure you don’t unknowingly undue all the good you’ve accomplished with your previous site. …
Ways to Use Data Forecasting for SEO
SEO data forecasting is the practice of using data to predict and model future possible outcomes as a result of the efforts you choose—or do not choose—to invest in. As marketers, we’re often asked to quantify the results of our efforts and justify investments. …
Finding Keywords That Convert for Buyers Intent
With SEO and buying intent, it is never “set it and forget it.” It requires constant listening, research, and nimbleness. …
What is Local Search Optimization?
What is local search optimization? Local search optimization refers to the practice of optimizing a website for search engine activity related to a small geographical area like a state or city. …
Small Business Websites Must-Have’s
These website tips are all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you! …
8-Step Branding Strategy for Your Small Businesses
Many startups, small businesses, and entrepreneurs only look at the present, focusing on short-term rather than the long-term growth and success of their business. …