When was the last time you audited your website? This year? Two years ago? Maybe even four years ago? If you answered two or more years ago, you should...
Ok, it is time to turn your website into the revenue generating machine that your web designers promised. So of course, you are going to take the same approach as last time. You are going to call a designer, send out an RFP, or turn to Google to find your next web designer.
The process is going to be the same as last time. Your web development is going to ask you questions about your color scheme, what other websites you like, and if they are good they will conduct a marketing discovery workshop.
The day will finally come, time to launch the website. The moment you and your entire company have been waiting for. Crickets. There is nobody looking at the site, there are no leads, and worst of all you just spent thousands of dollars.