Website Audit Checklist
Perform your audit and begin making improvements to your website. When was the last time you audited your website? This year? Two years ago? Maybe even four years ago? If you answered two or more years ago, you should consider planning an audit soon. When …
Why isn’t your SEO efforts producing ROI
Search engine optimization is a good investment for most companies revenue because when done correctly and well, it brings in a steady stream of leads that convert to clients. It works for you 24/7, whereas PPC advertising stops working the second you stop paying for …
What is a Website Design Strategy?
A website cannot stand by itself. It must be integrated into your business’s larger marketing approach. This includes thinking about social media, pay-per-click ads, search engine optimization, and calls to action simultaneously as you think about your website design. …
Difference Between Direct and Organic Search Traffic
Gain insight from your web traffic – Organic and Direct Sources For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made …
How to Build an Effective B2B Lead Generation Engine
A critical step in B2B lead generation is to identify the steps in your buyer’s journey and strategically create targeted lead gen campaigns at each stage of the journey. …
