8 Indicators Your Website is Failing
A sloppy business website could spell doom for your venture. Your website is a digital storefront for your small business. …
Every Small Business Needs a Website
Your website is your digital storefront. Attract window shoppers with a small business website. Out of necessity, many small businesses are quite frugal when it comes to their budget. They tend to only spend money on “need-to-haves” as opposed to “nice-to-haves." …
The Psychology of Web Design
The initial decisions made online are based on emotion and the subconscious. Users will make a judgment about your website before they read a word of text. Your website is still your marketing hub. Don’t skimp on design because it’s the first impression your organization …
Launching Your Newly Redesigned Website
Launch day of a new website can be a stressful or exciting event. In my experience launching more than a hundred websites, staying stress-free really comes down to being prepared and understanding all the steps that go into a successful launch. …
Keeping Up is a Fool’s Game
How do you gain advantage and truly stand out from the crowd? Here’s how. Many business consultants agree that benchmarking is imperative to strategic planning. By using metrics, a business will study the practices, designs, and financial outcomes of industry leaders with one distinct purpose: To …
