The Psychology of Web Design
The initial decisions made online are based on emotion and the subconscious. Users will make a judgment about your website before they read a word of text. Your website is still your marketing hub. Don’t skimp on design because it’s the first impression your organization …
Launching Your Newly Redesigned Website
Launch day of a new website can be a stressful or exciting event. In my experience launching more than a hundred websites, staying stress-free really comes down to being prepared and understanding all the steps that go into a successful launch. …
Keeping Up is a Fool’s Game
How do you gain advantage and truly stand out from the crowd? Here’s how. Many business consultants agree that benchmarking is imperative to strategic planning. By using metrics, a business will study the practices, designs, and financial outcomes of industry leaders with one distinct purpose: To …
Areas of Improvement for Your Website
At the end of the day, improving your website’s functionality is all about making your website an easier, more pleasurable experience for your visitors. You’re laying out the welcome mat. In the hundreds of websites I’ve designed and built, I’ve learned that there’s only a …
Best SEO Strategies to Utilize
Your SEO campaign allows you to engage with your audience and prepare your business for years to come. Incorporating these SEO best strategies into your marketing campaign you will increase your pages’ visibility and audience engagement. …
