Measuring Your Website ROI
Does your website rank well? Is it well-optimized and fully functional based on your target markets, geographical region, brand, etc.? Favorite tools to measure your return on marketing investment—specifically your website. …
Launching Your Newly Redesigned Website
Launch day of a new website can be a stressful or exciting event. In my experience launching more than a hundred websites, staying stress-free really comes down to being prepared and understanding all the steps that go into a successful launch. …
Steps to a Powerful Digital Marketing Strategy
The 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line. According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital …
Reasons Why You Need A Small Business Website
If the first impression – the curb appeal – isn’t there, visitors may never go further than the quick ‘drive by’. One look is all they may need to decide they don’t want to see more. …
Areas of Improvement for Your Website
At the end of the day, improving your website’s functionality is all about making your website an easier, more pleasurable experience for your visitors. You’re laying out the welcome mat. In the hundreds of websites I’ve designed and built, I’ve learned that there’s only a …
