Website Accessibility Known as 508 Compliance
Strict governance around your website management is recommended to make sure your 508 compliance doesn’t get invalidated. Something simple like an alt tag would negate your 508 compliance. Even if your organization isn’t a federal agency, it doesn’t mean you’re completely safe. Some sites may …
Lead Conversion Tips to Increase Sales
Below are seven conversion optimization tips you can implement to increase sales from inbound lead calls: 1. Create great landing pages Use call tracking software to get the data you need to tweak your landing pages for better conversions. For example, implement call tracking numbers …
Manage Multiple Marketing Channels
Maybe you’re among the more the 360 million people that have signed up for a LinkedIn personal profile page. And assuming you’ve leveraged the social platform to network with vendors, customers, and potential employees, you’ve probably realized how powerful it can be as a small …
Influencer Marketing Strategy: Mistakes You Need to Avoid
Don’t be put off by influencer marketing strategy mistakes. The truth is that influencer marketing holds great potential for many brands. If your current tactics aren’t performing, it may be time to embrace influencer marketing as a strategy. …
3 Things Every Good Mobile Website Needs
Though a mobile site should be much more than just a simpler version of your homepage, you still want it to look like you. When it comes to a proper mobile interface, opt for a “less is more” approach. …
