Why You Should Invest in Inbound Marketing
Virtually every sales and marketing professional is familiar with the proven sales process concept of “the funnel.” At its very basic construct, the funnel is simply a visual tool into which sales prospects are “poured” to begin the journey from prospect to customer. Along the …
Website Accessibility Known as 508 Compliance
Strict governance around your website management is recommended to make sure your 508 compliance doesn’t get invalidated. Something simple like an alt tag would negate your 508 compliance. Even if your organization isn’t a federal agency, it doesn’t mean you’re completely safe. Some sites may …
How-to Conduct Your SEO Audit
The audit is like a periodic health check to ensure that the site is healthy and able to do what you expect it to do and that is attract visitors who can eventually be converted into paying customers. …
Lead Conversion Tips to Increase Sales
Below are seven conversion optimization tips you can implement to increase sales from inbound lead calls: 1. Create great landing pages Use call tracking software to get the data you need to tweak your landing pages for better conversions. For example, implement call tracking numbers …
Grow Your Business with Email Marketing
Have you ever heard this remark, “Email is dead?” Marketing experts have repeatedly demonstrated that voices claiming the extinction of email marketing are wrong. Email marketing is in fact one of the most effective direct marketing channels, with the highest return on investment (ROI) compared …
Manage Multiple Marketing Channels
Maybe you’re among the more the 360 million people that have signed up for a LinkedIn personal profile page. And assuming you’ve leveraged the social platform to network with vendors, customers, and potential employees, you’ve probably realized how powerful it can be as a small …
Website Optimization Strategies
A website that’s optimized for both Google and your users will help drive traffic, create higher conversion rates, and increase sales. …
B2B Website Redesign
If a website redesign is in your future, or you’re even undergoing one right now, there are important things to remember and incorporate. …
Website Redesign Can Boost Your Traffic
Having a flash website use to be all the rage. Now hardly anyone has one, and flash itself as a web technology is being slowly killed off. …
Influencer Marketing Strategy: Mistakes You Need to Avoid
Don’t be put off by influencer marketing strategy mistakes. The truth is that influencer marketing holds great potential for many brands. If your current tactics aren’t performing, it may be time to embrace influencer marketing as a strategy. …
3 Things Every Good Mobile Website Needs
Though a mobile site should be much more than just a simpler version of your homepage, you still want it to look like you. When it comes to a proper mobile interface, opt for a “less is more” approach. …
What to expect from SEO
What are you expecting from SEO in 2021, and are you going to be adopting any new SEO strategies? …
Reasons to Update Your Website
Your website redesign is a small investment into your business success and marketing tool. Discover 8 reasons to consider a website redesign in 2021. …
UX and Agile Website Development a Practical Guide
I’ve been reading lots of articles lately on and rethinking website redesign. Many experts argue for a more agile approach with sprints based on user feedback and statistical website data. And they’re not necessarily wrong. The problem is that many organizations don’t have an agile …
Top Webpages for Your Website
Keep in mind, these are not the ONLY three pages to include, but think of them as your “desert island” pages. If you could only pick three, these are the ones I’d recommend. …
Website Elements to Improve your Conversion Rates
Inbound links are links from other websites that point directly to your website. And, the more authoritative the website that links back to your site, the better. …
Optimize Success by Balancing Inbound and Outbound Marketing
Successfully guiding prospects throughout their buying journeys all the way from the initial attraction to loyal customer requires a healthy mix of both inbound and outbound tactics. …