SEO Trends to Boost Your Website Traffic
At the start of every year, an influx of new tips and tricks for search engine optimization fill digital marketing feeds with predictions for the coming months. Over the last few years, Google has recently rolled out a number of updates that will continue to …
Launching Your Newly Redesigned Website
Launch day of a new website can be a stressful or exciting event. In my experience launching more than a hundred websites, staying stress-free really comes down to being prepared and understanding all the steps that go into a successful launch. …
Steps to a Powerful Digital Marketing Strategy
The 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line. According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital …
Keeping Up is a Fool’s Game
How do you gain advantage and truly stand out from the crowd? Here’s how. Many business consultants agree that benchmarking is imperative to strategic planning. By using metrics, a business will study the practices, designs, and financial outcomes of industry leaders with one distinct purpose: To …