Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place.
For content marketers, strategy is a practical part of their marketing. Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is.
The-Pixel.com found that over half of marketers aren’t sure they’ve got it right. Often, you’ll find that a limited number of concrete changes make a big difference to your lead generation figures. In this post, we’ll look at some of them.