13 Point Checklist for the Perfect Website Redesign
Use this checklist as you embark on a site redesign
I rarely encounter a business that simply doesn’t yet have a website. Regardless of the bizarre reports that still contend 50% of all small business owners don’t have a website. (See Inc)
Now, what I do encounter most of the time is a small business that needs a total site makeover or redesign. It’s not that they were just awful in the first place, (well, some were) it’s that every site, just like every business, needs to evolve. That means if your current site design is around two years old it needs some attention.
But, before you rush out and give a designer the keys to your site, take steps to ensure you don’t unknowingly undue all the good you’ve accomplished with your previous site.
Eager designers don’t mean harm when they create a new design, they just need more information, and that’s where you come in. Before you even visit a WordPress theme designer arm yourself with some information that can help them make good decisions about what stays and what goes in your current configuration or take the risk of losing all that hard earned search traffic.
Now, I’m not suggesting you simply hang on to SEO gains over things like better navigation, visitor usability, and conversion, but don’t throw everything out just for something that looks more modern.
Use this checklist as you embark on a site redesign as a way to capture all existing elements and consider content needs, edits and issues before the project starts.
Lets get started
The steps above may seem like a lot of work, but it will save you a ton of work, worry, and headache in the end. In fact, if you start working with a designer and they don’t ask you for this information up front, you should be concerned.
ThePixel is a website design, seo and digital marketing company located in Cedar Rapids, Iowa. Our website designs are custom designed for your unique brand and online presence. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their perfect website that lasts for years.
All Pixel websites are backed with a powerful content management system, search engine optimization and a modern mobile-friendly design. Let’s start building the website of your dreams – one that generates traffic, leads and conversions. Contact ThePixel and one of our representatives will guide you through the website phases and how the process works either by a Zoom Meeting or phone.