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How-To Keep Your Target Market Research Relevant

April 28, 2018 by in category Digital Marketing, Online Marketing tagged as
How-To Keep Your Target Market Research Relevant

Using these key methods you'll succeed! You’ve done your target market research homework and have created an ideal customer profile. But just how long does this stay relevant to your niche? Conditions and technology are always changing, which makes research an ongoing process. If your brand message doesn’t keep up, it can become out of [...]

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Leveraging Digital Marketing for Customer-Focused Insights

April 24, 2018 by in category Digital Marketing, Online Marketing tagged as
Leveraging Digital Marketing for Customer-Focused Insights

It’s crucial to leverage digital insights to form your business and marketing strategies. Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. In addition to those, digital capabilities come with their own [...]

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Online Reputation is a Currency

April 5, 2018 by in category Digital Marketing, Online Marketing, Online Reputation tagged as
Online Reputation is a currency

In the gig economy your reputation precedes you As automation begins to make some jobs more scarce others will crop up to serve the gig economy. Your ability to stand out and differentiate yourself from others may come down to one thing… Your reputation. Reputation is a CurrencyThe fact is… Reputation has always been a [...]

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Less is More with Social Media for B2B

March 29, 2018 by in category Online Marketing, Social Media Marketing tagged as ,
Less is More with Social Media for B2B

Determining your goal will help you to build your strategy and evaluate the effectiveness of your B2B social strategy. A common question we get from B2B companies is: “What should we be doing on social media?” Rather than launching into social media with posts of everything and anything, we suggest a targeted social strategy for [...]

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Best Social Media Network for your Business in 2018

March 25, 2018 by in category Online Marketing, Social Media Marketing tagged as , ,
Best Social Media Networks for your Business in 2018

The 9 most-used (and loved) social media platforms When it comes to Social Media, there are always moving parts, and changes in the way they work, and how they are used. Just this week, a new social platform by the name Vero hit the headlines for growing to three million users (from under half a [...]

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