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Building a Website that Boost Conversion Rates in 8 Steps

August 16, 2019 by in category Digital Marketing, Inbound Marketing, Lead Generation, Web Design tagged as ,
Building a Website that Boost Conversion Rates in 8 Steps

The Benefits of Significant Conversion Rate Improvements Imagine improving your website conversion rate by 25%. It sounds outlandish, but I’ve seen it happen firsthand thanks to an incredibly thoughtful, intensive website redesign project. Oftentimes, when businesses consider re-doing their websites, they think of it in terms of an incremental project that they’ll tackle on the [...]

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Yes, Your Website Design Has a Shelf Life

August 15, 2019 by in category Digital Marketing, Lead Generation, Web Design tagged as
Your Website Design Has a Shelf Life

Your company's website is working while the rest of your workforce has gone home or to happy hour. Chances are if you’ve recently gone through the website design process you’re hoping that you won’t ever have to do it again. Maybe you felt the whole process was long and grueling. Or perhaps you weren’t happy [...]

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Top 8 Elements of an Effective B2B Website Design

August 10, 2019 by in category Digital Marketing, Lead Generation, Web Design tagged as ,
Top 8 Elements of an Effective B2B Website Design

Designing a B2B website for success While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have: 1. Clear Navigation Your website’s navigation is not the time to get creative with copy or design. The navigation is a utilitarian [...]

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Data-Driven Web Design

August 4, 2019 by in category Digital Marketing, Lead Generation, Web Design tagged as
Data-Driven Web Design

Design a powerful website around the user experience, powered by real data-driven analysis. Many websites are designed in the hopes that visitors will complete an action. To think that a website designed purely on aesthetics will “hopefully” convert sales is a quite tricky approach. Aesthetics are important. But if you do not approach web design [...]

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8 Reasons Your Business Needs to Have a Digital Presence

August 1, 2019 by in category Digital Marketing, Online Marketing, Online Reputation, Web Design tagged as ,
8 Reasons Your Business Needs to Have a Digital Presence

In 2019 it's critical to have a digital footprint for your b2b website. Back in the dark ages, if your business wasn’t listed in something called a phone book, no one could find you. Imagine having a question for your mechanic, but you can’t Google them and simply tap the “call” button in their Google [...]

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