What is the Process of Lead Generation?
Companies that pay attention to each of these steps, especially in the early planning stages, and devote the right resources and budget, tend to perform better than the competition. …
Run an A/B Split Test on Your Website
By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on the SERP) and identify the best combination. To put our plan into action, we went through these phases of every A/B …
What Business Owners Need to Know About Web Design
A business website design needs – usability, mobile-friendly, meta data, h1 and ux design. The internet can provide a number of powerful channels through which businesses can connect. …
Every Small Business Needs a Website
Your website is your digital storefront. Attract window shoppers with a small business website. Out of necessity, many small businesses are quite frugal when it comes to their budget. They tend to only spend money on “need-to-haves” as opposed to “nice-to-haves." …
The Psychology of Web Design
The initial decisions made online are based on emotion and the subconscious. Users will make a judgment about your website before they read a word of text. Your website is still your marketing hub. Don’t skimp on design because it’s the first impression your organization …
Data Quality and Online Marketing Success
Every successful marketer knows that good data makes successful marketing initiative. The three key areas where I’ve seen good data have a huge positive impact is Data Capture, Data Transfer, and Data Reporting. …
Is Simply Having a Website Enough?
Do you know the percentage of people that go your website before making any sort of contact with your storefront? 78%.* That’s a little more than three out of four. Ask yourself this: Is my website making a good first impression? …
3 Simple Fixes to Improve Website Conversion Rates
You already have a website. It’s a few years old and conversions are not where you would like them to be, but you can’t quite justify a full-scale redesign. A comprehensive marketing strategy goes a long way to ensure that your website is your most …
SEO Strategy for Small Business
In order to measure the ROI of your SEO efforts, you will need to track the marketing source that brought the visitors to your site. …
Supercharge Your Content Marketing Strategy
How a great lead generation website will supercharge your content marketing strategy. Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. …
How-to Optimize Your Website for Voice Search
Shape your SEO strategy as a whole, and you will see more organic traffic. Results expected to see an increase in sales, subscribers and engagement. …
Making Your Website ADA-Compliant
Business owners who do not comply with ADA standards regarding websites can expect to come into trouble as lawsuits are on the rise with various organizations that will come after you to force compliance. …
8-Step Branding Strategy for Your Small Businesses
Many startups, small businesses, and entrepreneurs only look at the present, focusing on short-term rather than the long-term growth and success of their business. …
Best Questions to Ask Before Buying a Website
Compiled is a list of 10 questions you should ask during the selection phase for your next website project, and what things to look out for in the responses. …
How do I increase my blog conversions
Every blog post should be written with a goal in mind. By answering your readers’ questions, engaging with them on a relatable level, and positioning yourself as a trusted authority, you attract your ideal buyers. Once you attract them, you have to lead them to …
5 Factors That Give Your Website Credibility
Boosting your online presence, website credibility, SEO and getting listed on page #1 of Google will move your digital store from 2nd Ave to Main Street. …
Website Accessibility Known as 508 Compliance
Strict governance around your website management is recommended to make sure your 508 compliance doesn’t get invalidated. Something simple like an alt tag would negate your 508 compliance. Even if your organization isn’t a federal agency, it doesn’t mean you’re completely safe. Some sites may …
How to Improve Website User Experience
Your website is your 24 hour sales person and the foundation to all of your digital marketing efforts. It has to be the best it can be for it to be effective. This business tool has powerful effects on your business if it is built …
How-to Analyze Your Website Traffic
Improving traffic quality starts by improving various aspects of your website: navigation, design and social media strategy. Learn more about improving your website traffic quality. …
eCommerce Tips to Increase Your Traffic
Seven proven ways to increase traffic to your online store and create a loyal customer base that’ll keep coming back. …
