SEO 101: What You Need to Know to Get Started
SEO stands for search engine optimization, and it refers to methods used to ensure your website and its content show up on search engine results pages (SERPs). …
Four-Steps to Start Your Keyword Research
Understand a user’s intent behind searches. Top results for certain keywords may not align with your brand’s offerings, and this may be due to user intent. …
Leveraging Digital Marketing for Customer-Focused Insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. …
6 Mobile Marketing Trends You Need to Know
The time is here: you need to go mobile or go home. Figure out ways to provide the most value to users in all environments, and you’ll find success. …
Difference Between SEO and SEM
SEM and PPC are directly related meaning paid advertising on search engines. SEO means organic ranking in search engines. Before I get deeper into the difference between SEO and SEM I’m going to explain each. …
Boost Your Off-Page SEO Strategy
These are some of the easy ways to build massive traffic with off-page SEO. …
Metrics to Measure Your Marketing
Using metrics to determine marketing success is not only necessary to prove your ROI, but it’s also a valuable way to benchmark your performances and set attainable goals for the future. …
Key Website Analytics Tools for Business
Use the 20/80 rule so you can identify your top traffic sources and ensure that you are leveraging them to their maximum capacity. …
How to Analyze Website Performance
The real test of how your website performs is whether or not you actively get new customers each month. The more new customers you get, the better your website is performing. …
How-to Set Long-Term Marketing Goals
Building a marketing plan helps your organization meet both marketing and business objectives. Understand your goals and then work to create a marketing plan filled with long-term marketing strategies. …
Attract Customers Using Inbound Marketing
Your goal should be to convert your website visitors into sales and brand ambassadors. Inbound Marketing can help you accomplish just that through a well executed inbound program that gets you found by your target market. …
What is the Process of Lead Generation?
Companies that pay attention to each of these steps, especially in the early planning stages, and devote the right resources and budget, tend to perform better than the competition. …
Run an A/B Split Test on Your Website
By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on the SERP) and identify the best combination. To put our plan into action, we went through these phases of every A/B …
Landing Page A/B Testing
Regular testing ensures that your landing pages continue to generate the highest conversions and that marketing campaigns deliver the maximum return on investment. …
Every Small Business Needs a Website
Your website is your digital storefront. Attract window shoppers with a small business website. Out of necessity, many small businesses are quite frugal when it comes to their budget. They tend to only spend money on “need-to-haves” as opposed to “nice-to-haves." …
The Psychology of Web Design
The initial decisions made online are based on emotion and the subconscious. Users will make a judgment about your website before they read a word of text. Your website is still your marketing hub. Don’t skimp on design because it’s the first impression your organization …
Is Simply Having a Website Enough?
Do you know the percentage of people that go your website before making any sort of contact with your storefront? 78%.* That’s a little more than three out of four. Ask yourself this: Is my website making a good first impression? …
3 Simple Fixes to Improve Website Conversion Rates
You already have a website. It’s a few years old and conversions are not where you would like them to be, but you can’t quite justify a full-scale redesign. A comprehensive marketing strategy goes a long way to ensure that your website is your most …
SEO Strategy for Small Business
In order to measure the ROI of your SEO efforts, you will need to track the marketing source that brought the visitors to your site. …
Supercharge Your Content Marketing Strategy
How a great lead generation website will supercharge your content marketing strategy. Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. …
