What is the Marketing Funnel?
Nurturing leads through inbound sales strategy pays off. Nurtured leads yield, on average, a 20 percent increase in sales opportunities. …
Steps to a Powerful Digital Marketing Strategy
The 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line. According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital …
Reasons Why You Need A Small Business Website
If the first impression – the curb appeal – isn’t there, visitors may never go further than the quick ‘drive by’. One look is all they may need to decide they don’t want to see more. …
Signs Your Digital Marketing Strategy Isn’t Working
A digital B2B marketing strategy should be set, analyzed, evaluated on an ongoing basis. Your customer needs and wants change, particularly as the demographics of your audience changes. …
Yes, Your Website Design Has a Shelf Life
Your company's website is working while the rest of your workforce has gone home or to happy hour. Chances are if you’ve recently gone through the website design process you’re hoping that you won’t ever have to do it again. …
Know your Limits When Buying a Website
From a buying process point of view, be very clear about your integration desires from the get go. Don’t be vague about what tools your are integrating, and be clear about what parts of those tools you want to see integrated. …
5-Part Sales Funnel Creates More Leads for Your Business
Your job as a business owner is to create a sales funnel where products complement one another. This will lead to more money in the bank and more peace of mind. …
Website Design and Development Process
At ThePixel we approach projects with a unique perspective. During our discovery process, we spend a great deal of time getting to know what sets your organization apart. We work with you to help articulate who your target audience is for your website. …
Social Media Marketing Made Easy
Organic reach represents visitors who find your site through search. That means getting your SEO optimized and, in today’s environment, that means creating valuable content on a consistent basis and monitoring the performance of your efforts at organic reach. …
Why Having a Business Website Is Important
If you don’t already have a robust website full of interesting offers and content that will keep your prospective customers coming back for more, now is the time to start building one. …
Why Your Content Marketing Strategy Isn’t Driving Results
5 reasons why your current content marketing strategy may not be working, and how you can turn it around to better achieve your goals. …
Are You Ready For a Website Redesign?
It’s impossible to have a successful business without a well-designed, user-friendly website in 2021. Research backs up that claim, revealing a bad website drives your prospective clients away. That’s the opposite of what you want your website to achieve. …
How-to Conduct Website Audit
A website audit helps determine what’s working, what needs a refresh, or if you might need a more thorough redesign. …
Understanding Content Marketing Strategy
By creating free and valuable content on a website, content which helps the consumer and directly relates to their products or services, businesses attract potential customers. …
7 Steps to Successfully Manage Your Online Reputation
These seven proactive steps will help ensure you build a positive presence and mitigate the adverse effects of negative links. …
What should my business website include?
If a website visitor needs to hunt or guess at what’s next, they often won’t get in touch. Just as you want customers to feel that doing business with your company is easy, you want prospects to feel that getting in touch with your business …
Creating a Customer Profile
A customer profile describes your prospective and current customers’ buying behaviors, demographics, interests, everyday activities, and pain points that influence their purchasing decisions. …
What is Digital Marketing Strategy?
Once you’ve defined what you want to achieve with your digital marketing, your strategy sets out how you’re going to get there. It is your plan to achieving your business and marketing objectives and goals. …
Developing a SEO Friendly Website
Whether you’re designing a website from scratch or undergoing a website redesign project, the importance of incorporating a comprehensive SEO strategy from the beginning of a website design project cannot be overstated. …
Process of Building a Website
The most important part of a website is content. Content can be changed without changing your website. …
