SEO or PPC – Which Provides Better Value?
June 10, 2019 by ThePixel in category Digital Marketing, Search Engine Optimization tagged as Pay Per Click, PPC, Search Engine Optimization, SEO
SEO or PPC & The Best Value Every business owner deciding to start an online marketing strategy are faced with one monumental question, Search Engine Optimization (SEO) or Pay-Per-Click (PPC)? The answer is not as simple. Depending on your business, what conversion you are aiming to get and the competitiveness of your industry, you will [...]
0 5 Read moreSocial Media Channels Explained
May 29, 2019 by ThePixel in category Digital Marketing, Social Media Marketing tagged as Digital Marketing, social media
Social Media Channels Explained and How-To Using Different Platforms Each social media channel caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be [...]
0 14 Read more7 Major SEO Mistakes You Are Making Right Now
May 20, 2019 by ThePixel in category Digital Marketing, Search Engine Optimization tagged as Search Engine Optimization, SEO
Search Engine Optimization Mistakes to Avoid and How-to Make the Right SEO Decisions Every day, there are tons of websites being birthed. This means that the demand for proper SEO keeps increasing by the day. That said, it is no simple task to keep up-to-date with SEO trends year after year. A single Google update [...]
0 3 Read moreSpring Cleaning Tips for Your B2B Website
April 28, 2019 by ThePixel in category Digital Marketing, Web Design, Website Maintenance tagged as website design
Your website is your companies #1 marketing tool! As you contemplate spring cleaning your house, office, or closet, I’m sure that your B2B website is also top of mind. What? You mean it’s not? Well, if it’s not high on your list for a good scrubbing, it’s time to put your website on your to-do [...]
0 2 Read moreWhy Your Website Needs Personalized Content
April 26, 2019 by ThePixel in category Digital Marketing, Lead Generation, User Experience, Web Design tagged as Digital Marketing, web design, website marketing
Personalizing web content is an effective way to help your business convert leads. Everyone understands that content is king, but in reality, content is only king if it’s relevant. When someone visits your website, they want to know how and why you are the right fit for them, not someone kind of like them (as [...]
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