Conversion rate optimization (CRO) is the process of increasing the number of website visitors who take action. conversion rate optimization is performed with a combination of website analytics and user feedback.
Generating sales and revenue Creating a website is relatively easy, but creating a functional website that can actually help you in terms of generating sales and revenue is a different story. Effective website design is not just about art and aesthetics. It encompasses several elements—including copywriting, layout, icons, colours, navigation, SEO, and inbound marketing—which all come [...]
Online marketing is more cost-efficient, and it allows you to reach your target audience more quickly and effectively. Over the past few years, we’ve witnessed the balance of power shift from traditional marketing to online marketing. Of course, it was never a matter of if, but when this was going to happen. Your business should [...]
Optimize Success by Balancing Inbound and Outbound Marketing Are you an “innie” or an “outie”? Are you a “puller” or a “pusher”? No, we’re not talking about your bellybutton type, nor your door opening preferences. We’re wondering if you’re more of an inbound marketer or an outbound marketer. Inbound marketing is about attracting and enticing [...]
You’ve published amazing content, attracted new audiences, and generated leads. Now what? How do you get those leads to turn into customers? Here’s where an effective nurture campaign comes into play. The idea is to nurture leads further down the marketing and sales funnel, with the ultimate goal of turning them into customers. One of [...]