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Category: Digital Marketing

Home > Blog > Digital Marketing

SEO or PPC – Which Provides Better Value?

June 10, 2019 by in category Digital Marketing, Search Engine Optimization tagged as , , ,
SEO_vs_PPC

SEO or PPC & The Best Value Every business owner deciding to start an online marketing strategy are faced with one monumental question, Search Engine Optimization (SEO) or Pay-Per-Click (PPC)? The answer is not as simple. Depending on your business, what conversion you are aiming to get and the competitiveness of your industry, you will [...]

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Social Media Channels Explained

May 29, 2019 by in category Digital Marketing, Social Media Marketing tagged as ,
Social Media Channels Explained

Social Media Channels Explained and How-To Using Different Platforms Each social media channel caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be [...]

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7 Major SEO Mistakes You Are Making Right Now

May 20, 2019 by in category Digital Marketing, Search Engine Optimization tagged as ,

Search Engine Optimization Mistakes to Avoid and How-to Make the Right SEO Decisions Every day, there are tons of websites being birthed. This means that the demand for proper SEO keeps increasing by the day. That said, it is no simple task to keep up-to-date with SEO trends year after year. A single Google update [...]

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Spring Cleaning Tips for Your B2B Website

April 28, 2019 by in category Digital Marketing, Web Design, Website Maintenance tagged as
Spring Cleaning Tips for Your B2B Website

Your website is your companies #1 marketing tool! As you contemplate spring cleaning your house, office, or closet, I’m sure that your B2B website is also top of mind. What? You mean it’s not? Well, if it’s not high on your list for a good scrubbing, it’s time to put your website on your to-do [...]

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Why Your Website Needs Personalized Content

April 26, 2019 by in category Digital Marketing, Lead Generation, User Experience, Web Design tagged as , ,
Why Your Website Needs Personalized Content

Personalizing web content is an effective way to help your business convert leads. Everyone understands that content is king, but in reality, content is only king if it’s relevant. When someone visits your website, they want to know how and why you are the right fit for them, not someone kind of like them (as [...]

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