Good data makes successful marketing initiative As a data minded, marketing professional I’ve come across a very important marketing principle in my travels across the B2B and B2C marketing universe. That principle is the proper tagging and segmentation of marketing data. Every successful marketer knows that good data makes successful marketing initiative. The three key [...]
Your website is the most important marketing tool you have! Your website is the hub of your inbound marketing strategy and it's the number one thing your prospects want to explore before making a purchase. Now that most businesses understand the value of inbound marketing, business websites overall are getting better. They're faster, sleeker, mobile-friendly, [...]
New innovation, technology and social media platforms are unveiled The hangover is still…hanging on. Our heads are still cloudy with a chance of dull aching in the forecast. Didn’t we just ring in 2017? Why are we already to toast to 2018? Because time and tide wait for no man, according to the poet Geoffrey [...]
7 Essential to Build an Online Store If you’re wondering when to start selling online—now is the time! Thanks to a plethora of tools and technology on the market today, it’s never been easier to create a great online store. Not to mention, online sales have increased to 52 percent of all retail sales and [...]
SEO or PPC & The Best Value Every business owner deciding to start an online marketing strategy are faced with one monumental question, Search Engine Optimization (SEO) or Pay-Per-Click (PPC)? The answer is not as simple. Depending on your business, what conversion you are aiming to get and the competitiveness of your industry, you will [...]
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