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5 Reasons Why Your Content Marketing Strategy Isn’t Driving Results

May 20, 2018 by in category Content, Digital Marketing tagged as
5_Reasons_Why_Your_Content_Marketing_Strategy_Isnt_Driving_Results

Content marketing, if used wisely, can be extremely beneficial to your digital marketing strategy. With the Content Marketing Institute reporting that 92% of marketers view content as a business asset, it can be competitive. However, just because almost everyone in the industry is doing it, doesn’t mean that you should sit back and let your [...]

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How-To Keep Your Target Market Research Relevant

April 28, 2018 by in category Digital Marketing, Online Marketing tagged as
How-To Keep Your Target Market Research Relevant

Using these key methods you'll succeed! You’ve done your target market research homework and have created an ideal customer profile. But just how long does this stay relevant to your niche? Conditions and technology are always changing, which makes research an ongoing process. If your brand message doesn’t keep up, it can become out of [...]

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From Mobile First to AI First – What This Means for You

April 27, 2018 by in category Digital Marketing, Web Design tagged as ,
From Mobile First to AI First - What This Means for You

You will stay ahead of your competitors if you know what's happening to the internet and how users search for information. Over the past year, Google has decided to switch gears from a mobile-first approach to an AI-first strategy. Though this change may seem odd since Google has focused primarily on mobile-first for close to [...]

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How to Analyze Your Website Traffic

April 25, 2018 by in category Digital Marketing, Inbound Marketing, Web Design tagged as
How to Analyze Your Website Traffic

Improving traffic quality starts by improving various aspects of your website Getting loads of traffic to your website won’t necessarily get you loads of leads. That’s because not all website traffic is created equal. There’s useless website traffic that may leave your site as quickly as it arrives, and then there’s quality website traffic that [...]

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Leveraging Digital Marketing for Customer-Focused Insights

April 24, 2018 by in category Digital Marketing, Online Marketing tagged as
Leveraging Digital Marketing for Customer-Focused Insights

It’s crucial to leverage digital insights to form your business and marketing strategies. Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. In addition to those, digital capabilities come with their own [...]

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