Expanding Traffic to Your Website The very premise of inbound marketing is to bring traffic to your website’s door, invite them in, and turn these visitors into customers, right? If you’re looking to expand the traffic to your website (and who isn’t?), you may be left wondering how to do this. If you approach inbound [...]
SEO is one of the most important segments of digital marketing Learning about SEO is something that every marketer, blogger or business person trying to advertise their brand needs to do. SEO is one of the most important segments of digital marketing and without it, you can’t expect great results. This is why more and [...]
A good website gives users the information they need as quickly and easily as possible. What makes a good website “good”? There are many factors that go into making a website good, but I can sum it up simply in a single sentence: A good website gives users the information they need as quickly and [...]
It’s crucial to leverage digital insights to form your business and marketing strategies. Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. In addition to those, digital capabilities come with their own [...]
Techniques you can implement that will grow your online business Have you spent a lot of time and money designing the perfect website for your online shop but sales seem to be barely trickling in? If you’re an entrepreneur with an online store, your number one priority is making sales. In 2017, 1.66 billion people [...]
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