How a Great Lead Generation Website Will Supercharge Your Content Marketing Strategy Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. For content marketers, strategy is a practical part of their marketing. [...]
Not getting the results you need from your other forms of marketing, if you need your website to start pulling its weight, it might be time to start looking at your content. Every now and then, I get this question: ”Why is content so important, anyway? All you marketers talk about it and how it’s [...]
Having content that is relevant, engaging and compelling is key to keeping visitors on your website. Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on [...]
The purpose of your blog is to attract new followers Are you leaving your blog readers hanging or do you tell them how to take the next step with you? The purpose of your blog is to attract new followers or new customers. Are you letting your readers know how to become followers or customers? [...]
Content Is KING Traditional marketing and advertising methods are going the way of the rotary phone. They were heavy and slow, and basically never evolved. After decades of being the only way people communicated, its limitations and clumsy design forced a rethinking of how phones should work for the user. The telephone needed to adjust [...]
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