How-to Conduct Website Audit
A website audit helps determine what’s working, what needs a refresh, or if you might need a more thorough redesign. …
7 Steps to Successfully Manage Your Online Reputation
These seven proactive steps will help ensure you build a positive presence and mitigate the adverse effects of negative links. …
What should my business website include?
If a website visitor needs to hunt or guess at what’s next, they often won’t get in touch. Just as you want customers to feel that doing business with your company is easy, you want prospects to feel that getting in touch with your business …
How-to Improve the UX of Your B2B Website
Good UX design is not created equal. A B2C company such as an eCommerce website will have a completely different UX design than a B2B company. …
Creating a Customer Profile
A customer profile describes your prospective and current customers’ buying behaviors, demographics, interests, everyday activities, and pain points that influence their purchasing decisions. …
