Optimizing Your Mobile App for Online Purchases
Remember the days when we had to stand in line and actually talk to a cashier if we wanted to buy a coffee or grab a burger? Awkward. And remember when booking a flight meant powering up a laptop, opening a browser, and slogging through …
Combining Concepts and Keywords
Keywords will always remain useful ways for you to organize your content and tighten your focus within a particular product. And they’re still a valuable way to capture searchers looking for something very specific. …
Why isn’t your SEO efforts producing ROI
Search engine optimization is a good investment for most companies revenue because when done correctly and well, it brings in a steady stream of leads that convert to clients. It works for you 24/7, whereas PPC advertising stops working the second you stop paying for …
What is a Website Design Strategy?
A website cannot stand by itself. It must be integrated into your business’s larger marketing approach. This includes thinking about social media, pay-per-click ads, search engine optimization, and calls to action simultaneously as you think about your website design. …
Leveraging Digital Marketing for Customer-Focused Insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. …

