Using Call-to-Action on Webpages
Use a Call To Action (CTA) on every webpage of your website to grow your inbound marketing. The idea is to create the CTA that helps them find exactly what they are looking for. …
Run an A/B Split Test on Your Website
By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on the SERP) and identify the best combination. To put our plan into action, we went through these phases of every A/B …
Decrease Your Bounce Rate
Having a high bounce rate on your site decreases your profit and prevents your business from being as successful as you thought it would be. …
How a Good Website Design Increases Your Conversions
A good website design will not only help attract visitors, but it will also keep visitors on your website and encourage them to explore your content. …
Key Metrics to Track for B2B Marketing
Five metrics that you should be tracking to ensure your website and B2B marketing campaigns are performing to their full potential. …
