What should my business website include?
If a website visitor needs to hunt or guess at what’s next, they often won’t get in touch. Just as you want customers to feel that doing business with your company is easy, you want prospects to feel that getting in touch with your business …
How-to Improve the UX of Your B2B Website
Good UX design is not created equal. A B2C company such as an eCommerce website will have a completely different UX design than a B2B company. …
Creating a Customer Profile
A customer profile describes your prospective and current customers’ buying behaviors, demographics, interests, everyday activities, and pain points that influence their purchasing decisions. …
What is Digital Marketing Strategy?
Once you’ve defined what you want to achieve with your digital marketing, your strategy sets out how you’re going to get there. It is your plan to achieving your business and marketing objectives and goals. …
Best SEO Strategies to Utilize
Your SEO campaign allows you to engage with your audience and prepare your business for years to come. Incorporating these SEO best strategies into your marketing campaign you will increase your pages’ visibility and audience engagement. …
