How to Analyze Website Performance
The real test of how your website performs is whether or not you actively get new customers each month. The more new customers you get, the better your website is performing. …
Measuring Your Website ROI
Does your website rank well? Is it well-optimized and fully functional based on your target markets, geographical region, brand, etc.? Favorite tools to measure your return on marketing investment—specifically your website. …
How-to Set Long-Term Marketing Goals
Building a marketing plan helps your organization meet both marketing and business objectives. Understand your goals and then work to create a marketing plan filled with long-term marketing strategies. …
Creating a Customer Profile
A customer profile describes your prospective and current customers’ buying behaviors, demographics, interests, everyday activities, and pain points that influence their purchasing decisions. …
