Website Analysis Tools
Website Analysis Tools
When was the last time you took an in depth look at your website to see how well it is performing?
Resources
The most popular (and free!) website analysis tools available:
1. Open Site Explorer
Open Site Explorer allows users to research backlinks, find opportunities for additional link-building, and find links that are broken, outdated, or that need to be removed altogether. It is a completely free tool offered by Moz, and a great place to start.
#2 Going Up
Going Up is a free tool that analyzes your personalized URL, backlink sources, page rank, social media mentions, and more. It is fast, easy to use and provides some really great data to help you improve your website performance.
#3 SEO Analyzer
Are you curious what areas of your website are lacking? Our FREE SEO Audit Report is a comprehensive PDF report showcasing all critical aspects of your website, good and bad. Know what is working and what you need to improve on in 3 minutes! Download the free PDF report and hire ThePixel to boost your website impact!
#4 WooRank
WooRank is another great tool that can be used to analyze your website. It provides tips for improving your SEO, usability, mobile friendliness and more. It even provides a basic checklist to help you prioritize your efforts to improve your website, starting with the most critical first.
#5 Website Grader
Our list would not be complete without Hubspot’s free Website Grader tool. This tool provides an excellent overview of all of the components that contribute to the overall functionality and usability of your website. By reviewing your grades in each of the areas analyzed, you can determine what areas of your website you want/need to focus on first.
Check for Browser Compatibility
Is your website compatible with the latest versions of the most widely used browsers? If not, you may alienate a large portion of your potential audience. If users can’t experience your website in the way it was intended, then all of your efforts to optimize your website are wasted.
Your website should be compatible with at least the following browser versions for the optimal user experience:
Chrome 45.0
Chrome 49.0
Chrome 51.0
Chrome 52.0
Internet Explorer 8.0
Internet Explorer 9.0
Internet Explorer 11.0
Firefox 47
Firefox 48
Safari 9.1
You can install all of the above browsers on your computer, and test your website on each browser and version, but it can be difficult to test older versions of a browser using this method. An alternative to this testing method would be to use a free or paid browser testing service, such as Browsershots, Browsera, or CrossBrowserTesting.
Check Brand Consistency
After you’ve reviewed your website analytics and uncovered/fixed any browser compatibility issues, you’ll need to review your website content to make sure your brand, mission and overall messaging still accurately reflect your business. Does your website clearly explain what you need/want it to?
Just as an outdated browser can negatively impact your visitor’s’ impression of your website, inconsistent messaging can also drive visitors away. If you haven’t provided website visitors with a clear idea of what your business is about and the problem you can help them solve, they may think you don’t know the answer either.
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