How to Tell if Your Homepage is Terrible
A great website is one that people visit, recommend, and share. Google uses factors such as bounce rate, the amount of direct traffic, number of likes and shares on social media, and the amount of time visitors stay on your homepage to determine whether it …
Grow Your Business with Email Marketing
Have you ever heard this remark, “Email is dead?” Marketing experts have repeatedly demonstrated that voices claiming the extinction of email marketing are wrong. Email marketing is in fact one of the most effective direct marketing channels, with the highest return on investment (ROI) compared …
Your business website is the center of your marketing universe
Plenty of good reasons to start the website redesign process The conversation about redesigning a company website usually begins when someone points out that traffic is down, conversions are weak, or just that the design looks outdated. You aren’t attracting customers, prospects, students, donors, or …
Why Your Website Needs Personalized Content
Personalizing web content is an effective way to help your business convert leads. Web content personalization can lead to a 30% increase in conversion rates. …
Website success can be measured in various ways
What kind of website are you planning to create? Do you already have a specific purpose or goal in mind, like an eCommerce website, portfolio, blog, or something else? Creating a website plan is a crucial step in developing a successful site. It helps establish …
