Why Does UX in Web Design Matter?
UX is intertwined with marketing, sales, and design, and should not be overlooked because it is the foundation of a website that can deliver results for a business. From a business and marketing perspective, UX in web design is largely a discovery and implementation process …
Grow Your Business with Email Marketing
Have you ever heard this remark, “Email is dead?” Marketing experts have repeatedly demonstrated that voices claiming the extinction of email marketing are wrong. Email marketing is in fact one of the most effective direct marketing channels, with the highest return on investment (ROI) compared …
What is So(Social) Lo(Local) Mo(Mobile) and Why is it important to Marketers?
Marketers who approach today’s SoMoLo consumer with a new mindset are delving into exciting territory with plenty of opportunity. …
Manage Multiple Marketing Channels
Maybe you’re among the more the 360 million people that have signed up for a LinkedIn personal profile page. And assuming you’ve leveraged the social platform to network with vendors, customers, and potential employees, you’ve probably realized how powerful it can be as a small …
Website Optimization Strategies
A website that’s optimized for both Google and your users will help drive traffic, create higher conversion rates, and increase sales. …
