Far too many people talk about omnichannel marketing as though it automatically addresses the customer journey in a positive manner that benefits both customers and the retailers that serve them. This view is not entirely correct. In fact, at least in the context many people speak about it, omnichannel has more in common with retargeted [...]
Wait, What’s Bounce Rate Again? The dreaded high bounce rate. It makes the shoulders of online marketers tense up, and causes their foreheads to wrinkle up with concern. As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing [...]
Why It's No Longer Just Trend & What to Do About It What do water, air, and mobile technology have in common? They’re all integral components of being alive. Or, at least that’s what findings from one study would suggest, with 85% of respondents describing their mobile devices as being a central aspect of their [...]
Business Leads: 5 Ways To Up Referrals & Win LeadsThere’s a hack to earning new business leads – and it lies in optimizing your referral traffic. We’re sharing 5 simple ways you can get more leads by referrals. Are you looking for new business leads or a way to increase the amount of traffic to [...]
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