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5-Part Sales Funnel Creates More Leads for Your Business

November 19, 2017 by in category Digital Marketing, Online Marketing tagged as ,

Create recurring revenue each month Over the course of the last couple of years, I’ve been focusing heavily on systematizing the different offerings in my sales funnel. Rather than focusing on the quick money I could make from a person, I started focusing on what business experts call “long money.” What is “long money”? Long [...]

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Mobile Marketing: No Longer Just a Trend

October 20, 2017 by in category Digital Marketing, Online Marketing tagged as , ,
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Why It's No Longer Just Trend & What to Do About It What do water, air, and mobile technology have in common? They’re all integral components of being alive. Or, at least that’s what findings from one study would suggest, with 85% of respondents describing their mobile devices as being a central aspect of their [...]

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Omnichannel Overlooks This Crucial Part of the Customer Journey

September 18, 2017 by in category Digital Marketing, Web Design tagged as ,
Omnichannel-Overlooks-This-Crucial-Part-of-the-Customer-Journey

Far too many people talk about omnichannel marketing as though it automatically addresses the customer journey in a positive manner that benefits both customers and the retailers that serve them. This view is not entirely correct. In fact, at least in the context many people speak about it, omnichannel has more in common with retargeted [...]

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Data Quality Is Critical To Your Marketing Success

August 16, 2017 by in category Business, Digital Marketing tagged as ,
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Good data makes successful marketing initiative As a data minded, marketing professional I’ve come across a very important marketing principle in my travels across the B2B and B2C marketing universe. That principle is the proper tagging and segmentation of marketing data. Every successful marketer knows that good data makes successful marketing initiative. The three key [...]

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Reasons Your Website Can Have a High Bounce Rate

June 18, 2017 by in category Web Design tagged as ,
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Wait, What’s Bounce Rate Again? The dreaded high bounce rate. It makes the shoulders of online marketers tense up, and causes their foreheads to wrinkle up with concern. As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing [...]

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