A good business website is one that answers important questions, offers value, and generates leads and customers for your business. You may know that the content, design, and structure of your website directly impacts your lead generating efforts. However, you may not know exactly how to measure that impact or how to improve it. The key to improving your website is in analyzing the data. Website analytics are intimidating because they can be difficult to make sense of, but we’ve got you covered. In this post, we’ll go over six aspects of your website analytics that you can understand and use to improve your website.